Welcome to episode 121 of Unpredicted Entrepreneur. In this episode, you’ll learn how leaving corporate franchise leadership can lead to a successful entrepreneurial journey. Discover the realities of building your own business from the ground up.

Craig and Kristen Jooste share the raw details behind their decision to quit their corporate roles. This conversation explores the actual risks, the long hours required, and the trade-offs they made to gain control over their professional lives. If you’re considering starting a business or currently feel stuck in a corporate environment, their story offers a realistic look at the transition.

We discuss the specific challenges of business ownership and how the initial struggle paved the way for more autonomy. By examining their entrepreneurial journey, you will gain perspective on whether the path of an entrepreneurial life aligns with your own goals. Understanding the sacrifice needed to leave corporate franchise leadership is essential for anyone weighing a similar career pivot.

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Contact Information and Free Resources:

Connect with our guests:

Craig Jooste - https://www.linkedin.com/in/craigjooste/

Kristen Jooste - https://www.linkedin.com/in/kristen-jooste-1a6bb939/

Follow: Genie Senior Services - https://www.linkedin.com/company/genie-senior-services-north-america/

Connect with our hosts:

Sara Waskow - https://www.linkedin.com/in/sarawaskow/

Roxanne Rapske- https://www.linkedin.com/in/roxannerapske/

Would you like to learn more about our FREE Franchising Resources? Use this link to receive all of the information: https://linktr.ee/Frannetdfw

Discover more about our franchise consulting at https://www.frannet.com/

Chapters for this episode:

00:00:00 Introduction: Building a Life, Not Just a Business

00:01:02 Meet the Guests: Craig and Kristen Joost

00:01:56 Early Careers and Jumping into Entrepreneurship

00:03:19 Building and Franchising the Handyman Business

00:05:08 What is Genie Senior Services?

00:06:48 Lessons Learned from Franchise and Ownership

00:10:23 Expanding from Canada to the U.S.

00:13:07 Who Makes the Ideal Genie Franchisee?

00:16:19 Multi-Territory and Scaling Opportunities

00:19:35 Advice for Prospective Franchisees

00:23:24 Culture, Fit, and Contact Information

00:24:30 Closing Remarks and Thanks

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