e want small businesses to succeed. We jump into the everyday challenges that small businesses face when it comes to marketing strategy, exploring where entrepreneurs should focus their limited time, money, and energy—and what they can afford to skip. The episode kicks off with a rundown of the latest impactful marketing headlines, including Unilever and Coca-Cola’s impressive World Cup ad results, and a closer look at Meta’s skyrocketing ad revenues (and concerns about shady ad dollars and AI spending).

From there, we turn our attention to actionable advice for small business owners in a rapidly changing marketing landscape. We discuss the crucial balance between embracing AI automation and preserving authentic brand voice, how to budget and test marketing channels, and the importance of planning ahead—even if you feel overwhelmed. Whether you’re a solopreneur, a growing venture, or a local favorite, this episode is packed with insights to help your brand stand out, stay human, and grow smart in an AI-powered world.

📖 Grab the new Book “How To Succeed In Marketing, Advertising and Artificial Intelligence Without Really Lying” on Amazon: https://amzn.to/3OJDXzU

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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net