How Pooja Bavishi Built A Multi-Million Dollar Ice Cream Company
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How Pooja Bavishi Built A Multi-Million Dollar Ice Cream Company
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Founded by Pooja Bavishi, the frozen dessert enterprise Malai generates approximately $3 million annually by integrating traditional South Asian flavors—such as cardamom, saffron, and rose—into the mainstream American market. Operating four brick-and-mortar scoop shops alongside wholesale, e-commerce, and catering operations, the company derives the vast majority of its revenue from physical storefront sales. Managing the business presents significant logistical hurdles, particularly the expensive requirement of maintaining continuous refrigeration and overnight shipping with dry ice. Bavishi initially funded the startup using grocery money and customer surveys before eventually raising $1.8 million in outside capital and incurring credit card debt to open her first location. Despite early financial instability that occasionally prevented her from taking a regular salary, Bavishi successfully steered the brand to profitability by 2024.