How My Daughter Changed My Approach to Business Integrity

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How My Daughter Changed My Approach to Business Integrity

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Nothing has had the impact on me that my daughter has, and this episode is where my foundation comes from, for anyone thinking about working with me. I share the parts of my early career I am not proud of: ghost drumming on albums I already knew were write offs, autotune standing in for a singer hitting the note, television work where the deception was the product and the public bought it anyway. I was not an immoral person. I did things that sat wrong, and I let them go. Then my daughter was born, and the question changed. Not how do I make money on this, but could I tell her who I am working with, what they sell and how I am helping them. If I could not, I stopped. It cost me some money. I became more picky. I am proud of that. That is now my vetting stance for every client: if I cannot get on the phone with my daughter and share the basics of what I am building and who I am building it for, I should not be doing it. I will not profit at the expense of anyone, and I will not work with anyone who is trying to get something over someone else. I also share where I stand on the guarantee culture, the "sell me a pen" optic, and the advice I give clients: if someone guarantees results online, get that guarantee written into the contract and watch how fast it changes. A different kind of episode. Partly a ramble, partly a letter she may find one day. Written transcription, chapters and links: https://lorenweisman.com/2025/05/13/how-my-daughter-changed-my-approach/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
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© 2011 to 2026 Loren Weisman. All rights reserved.

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