How Marketing Was a Tax at Skillsoft - and the Changes The Organization is Making to Drive Enterprise Growth
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How Marketing Was a Tax at Skillsoft - and the Changes The Organization is Making to Drive Enterprise Growth
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In this podcast episode, Mike Randall (Head of Enterprise Marketing at Skillsoft and former demand gen leader at JLL and Red Hat) mentioned that leadership, sales, and other parts of the organization thought that they were being taxed by marketing. The budget was being taken by marketing programs that would only drive account awareness and build a pipeline that, in most cases, went nowhere. Revenue was stuck in the pipeline due to acquisition waste, leakage and sales cycle delay as marketing did not proactively work with -- and support sales.
In addition to hearing how marketing was a tax, you'll also learn about the changes that Skillsoft is making and the foundation they are building to drive greater enterprise growth.
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