Coaches and consultants with a podcast can spend an absurd amount of time trying to figure out how long an episode is supposed to be. Is 10 minutes too short to be useful? Is 45 minutes asking too much? Do you need to keep talking because the episode does not feel substantial enough yet, or should you wrap it up before people stop listening?

That is how the clock starts making decisions the strategy should be making. You stretch a focused answer because 10 minutes feels too short, or cut off a useful conversation because 45 minutes feels too long. Meanwhile, the actual job of the episode gets lost somewhere between trying to prove you know enough and trying not to overstay your welcome.

In this episode of The More Profitable Podcast, I’m breaking down how long a podcast episode should be, when 10-minute, 15-to-30-minute, and 45-minute episodes each make sense, and the one rule that matters more than any ideal runtime.

1:19 - The one rule to use when deciding how long a podcast episode should be

5:54 - When a 10-minute podcast episode makes sense

9:10 - Why the Podcast Housekeeping series was built as short, focused episodes

10:36 - The discipline required to keep a short episode from getting bloated

11:59 - Why most solo podcast episodes work best between 15 and 30 minutes

15:44 - How too many “ands” push a solo episode past its useful length

17:27 - When 45-minute podcast episodes make sense

18:17 - Why some episodes can break the usual length rules and still work

Mentioned In How Long Should a Podcast Episode Be?

Podcast Housekeeping Series

Podcast Launch Accelerator

Podcast Production with Uncommonly More

The Podcast Newsroom

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