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What does a buyer’s agent actually do, and how can they help you secure the right property in Sydney’s competitive market?

In this episode of Small Business Sorted, Kay and Crystal speak with Simon Dean, Director of Lock & Key Property Buyers, about the journey behind one of Sydney’s Northern Beaches buyer’s agencies.

Simon shares how his wife and business partner, Hayley Woods, founded Lock & Key and how they grew it from a small operation into an established team servicing Sydney’s Northern Beaches and Lower North Shore.

The conversation explores Simon and Hayley’s move from the UK to Australia, their experience in property and residential development, and the realities of building a successful business together.

Simon also explains why finding an off-market property is only part of the equation. The property, price and opportunity must all work together and a good buyer’s agent should be a trusted adviser who is prepared to tell you when not to buy.

In this episode, we discuss:

• What a buyer’s agent does and how they represent the buyer
• Buying property on Sydney’s Northern Beaches and Lower North Shore
• The difference between the Australian, UK and US property markets
• How Simon and Hayley built Lock & Key Property Buyers
• Why off-market property is not always a good opportunity
• Growing a business with your spouse
• Dividing responsibilities according to individual strengths
• Creating a strong team culture
• Building systems, processes and a tailored CRM
• Maintaining a consistent sales and follow-up pipeline
• Why effective marketing requires multiple touchpoints
• Time management and prioritising revenue-producing activities
• Allowing your team to make decisions and learn from mistakes

Simon’s practical advice for business owners is simple: be relentless, manage your time carefully and keep doing the important work consistently even when the results are not immediate.

Whether you’re considering using a buyer’s agent, looking to purchase property in Sydney, or building a service-based business with your partner, this episode offers practical lessons about property, leadership, sales and sustainable business growth.

Connect with Simon and Lock & Key Property Buyers

Website: https://lockandkeyproperty.com.au/
Instagram: https://www.instagram.com/lockandkeyproperty
Facebook: https://www.facebook.com/lockandkeyproperty
LinkedIn: https://www.linkedin.com/company/lock-key-property-buyers

Connect with us:
Crystal Petzer - https://businessgrowthcoach.com.au/
Kay Godfrey - https://upupandaway.net.au/

Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
Email us - radio@businessgrowthcoach.com.au

Facebook - https://www.facebook.com/profile.php?id=61590811295505
Instagram - https://www.instagram.com/small_business_sorted/

If this episode hits home, share it with a business owner who needs to hear it.