『How LAFC Built a Global Football Brand from Nothing using Community with Larry Freedman』のカバーアート

How LAFC Built a Global Football Brand from Nothing using Community with Larry Freedman

How LAFC Built a Global Football Brand from Nothing using Community with Larry Freedman

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In this episode of Berkida Ventures Podcast, host Massimo Marinelli sits down with Larry Freedman, Co-President of Los Angeles Football Club (LAFC) and Co-Chair of the Los Angeles FIFA World Cup 2026 Host Committee, to discuss building a modern sports organisation from the ground up. Larry shares his football journey, LAFC’s approach to creating a club rooted in community, and how the organisation has grown into a globally recognised brand.The conversation explores the importance of authenticity, ownership structures, venue control, fan engagement, and technology in professional sports. Larry explains how LAFC built a strong identity by learning from global football clubs, developing meaningful community connections, and creating experiences that extend beyond the stadium.Expect to Learn:How LAFC was built from an expansion team into a globally recognised football clubWhy creating a community is more important than simply building a sports franchiseHow ownership groups can add value beyond financial investmentWhy controlling the venue experience is critical for modern sports organisationsHow MLS has evolved through global football culture and international talentHow technology and media are changing fan engagement and the future of sportsEpisode Breakdown with Timestamps:[00:00] – Introduction to Larry Freedman and his journey into football and sports business[04:35] – Building LAFC from scratch and creating a club rooted in community[08:31] – Learning from global football clubs and developing a worldwide brand vision[13:40] – Looking beyond sports and building a world-class organisation[17:07] – Managing ownership groups and creating active investor involvement[22:35] – Why venue ownership and fan experience are critical for sports organisations[26:43] – The evolution of MLS and the impact of global football culture[32:49] – The role of the 2026 FIFA World Cup in growing football in North America[39:14] – Technology, media, and expanding sports communities beyond geography[43:16] – Closing reflections on football, leadership, and the future of sportsDisclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review. Connect with the Guest, Larry Freedman:Larry Freedman LinkedIn: https://www.linkedin.com/in/larry-freedman-284a8837/ Los Angeles Football Club (LAFC) Website: https://www.lafc.com/Los Angeles Football Club (LAFC) LinkedIn: https://www.linkedin.com/company/los-angeles-football-club/Connect with the Host, Massimo Marinelli:LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/Follow Halford Media Advisory:LinkedIn: https://www.linkedin.com/company/halford-media-advisory/Website: https://www.halfordmediaadvisory.com/More from Berkida Ventures:Website: https://sites.google.com/view/berkida-ventures/Substack: https://theberkidabrief.substack.com/LinkedIn: https://www.linkedin.com/company/berkida-ventures/Email: info@berkida-ventures.comFollow the Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448
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