One throwaway line from Jeremy Clarkson on Clarkson's Farm sent Dani down a rabbit hole, and in this episode of Business in the Brew, Si gets the whole story. It's about a humble jar you've probably got in your kitchen right now, and how it became one of Britain's most enduring brands.

It starts in Victorian Yorkshire with a handful of friends and a surprisingly small amount of cash. What follows is a rise and fall that almost nobody saw coming. There's a courtroom showdown that sounds decades ahead of its time, and a family fortune that didn't last. Then there's the jar that simply refused to die. Along the way, Dani and Si ask how a brand can outlive the people who built it, and how an old preserving jar ended up on the bar of nearly every craft brewery in the country.

Plus, Dani discovers a business term she instantly falls in love with, Clarkson's family connection is finally revealed, and the episode goes completely off the rails with a horror film pitch you won't forget. Grab a brew and press play.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.