How Jay Promisco Built a Mortgage Company Designed for Every Market

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How Jay Promisco Built a Mortgage Company Designed for Every Market

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In this episode of Selling is an Art, Not a Science, Dennis Black sits down with Jay Promisco, CEO of Go Companies, to discuss Jay’s journey through the mortgage industry, the lessons that shaped his approach to sales and leadership, and how Go Companies are building for the future. Jay shares how deep product knowledge, strong relationships, consistent follow-up, and learning from top performers helped him advance from mortgage sales to executive leadership.Jay Promisco is a longtime mortgage industry leader with experience across GreenPoint Mortgage, Wells Fargo, Stearns, Sierra Pacific, and other organizations. Throughout his career, he has led sales teams, branches, regions, and large-scale mortgage operations. Today, he is focused on building Go Companies through technology, agentic AI, strong customer communication, and sustainable growth.Expect to Learn:Why deep product knowledge and continuous learning matter in mortgage salesHow Jay navigated the 2008 financial crisis and later mortgage market downturnsWhy humility, work ethic, and teamwork are essential when building sales teamsHow finding a niche and using social media can help loan officers stand outHow technology and agentic AI could create a faster, easier mortgage experienceEpisode Breakdown with Timestamps:[00:00] - Introduction to Jay Promisco & Go Companies[04:16] - Product Knowledge, Listening & Learning From Top Performers[07:02] - Lessons From the 2008 Financial Crisis[10:19] - What Jay Looks for When Building Strong Teams[15:56] - Finding a Niche in a Challenging Mortgage Market[18:02] - Why Speed to Contact & Consistent Follow-Up Matter[25:18] - Go Companies’ Slow-and-Steady Growth Strategy[28:45] - Where to Learn More About Go MortgageFollow the Guest, Jay Promisco:LinkedIn: https://www.linkedin.com/in/jay-promisco-0a09567/Website: https://gomortgage.com/LinkedIn (Company): https://www.linkedin.com/company/go-mortgage/Instagram (Company): https://www.instagram.com/lets_go_mortgage/Facebook (Company): https://www.facebook.com/GOHomeLoans/Follow the Host, Dennis Black:LinkedIn: https://www.linkedin.com/in/dennis-black-sales-trainer/LinkedIn (Company): https://www.linkedin.com/company/dennis-black-associates/Website: https://dennisblack.com/Listening Links:Spotify: https://open.spotify.com/show/0341KqCGqa8vS4QnmzHEtW?si=12fa1f2414544a62Apple Podcasts: https://podcasts.apple.com/in/podcast/selling-is-an-art-not-a-science/id6798157416YouTube: https://www.youtube.com/@dennisblackassociates?reload=9

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