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I came into this episode a bit sceptical about influencers, and I walked out completely rethinking how I see them.

This week I'm sitting down with Bree Connor, founder of Now Socials Co, model turned PR and influencer marketing powerhouse, to talk about how brands actually earn their place as industry leaders.

Bree sold her car to go on a modelling trip she couldn't really afford, and within 24 hours of getting home she had three clients and the beginning of an agency. We also get into the parts of her story that never make the highlight reel, including what it was like wearing a wig through high school and how that experience quietly shaped the way she shows up now.

→ Why your social media is your business resume, whether you like it or not
→ The real reason influencers matter (hint: it's not about who buys from them)
→ How to pick the right influencer so it doesn't blow up in your face
→ What it actually costs to run a PR event that gets results
→ How one event pulled in $21,000 in a single day for one of my own clients
→ Why personal brand, UGC and influencer marketing all feed into each other
→ Handling public criticism as your business grows
→ Building a business and a family without losing yourself in either

CHAPTERS
0:00 Cold Open
1:04 Welcome & Meet Bree Connor
4:45 She Sold Her Car for a Trip That Changed Her Life
10:00 The Wig, the Bullying and Building Self-Worth
14:00 Handling Online Negativity as You Grow
18:00 Leaving Her Job to Go All In
26:00 Redefining Success, Marriage and the Family Question
42:00 How Brands Actually Become Industry Leaders
45:00 Choosing Influencers Who Actually Move the Needle
55:00 Planning a PR Event That Actually Converts
1:09:00 Bree's Advice and Where to Find Her

If you found value in this episode, drop a comment and let me know what stood out to you most, I read every single one.

CONNECT WITH BREE CONNOR
→ Website: nowsocialsco.com
→ Instagram: @breeanneconnor
→ Instagram: Now Socials Co

FOLLOW DELUSIONAL
→ Instagram: @sammykennedyofficial

Chapter timestamps are estimated from the raw transcript's minute markers, worth checking against the locked edit before publishing.

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/sammykennedyofficial