Eight years. Seven rounds of revision. And a first submission where every reviewer recommended reject. In this episode, JMR Co-Editor Karen Winterich talks with Tanuka Ghoshal (Baruch College) and Tripat Gill (Wilfrid Laurier University) about their paper, "The 'Dark Is Hardworking' Association: How Skin Tone Affects Perceptions of Service Providers in India." Colorism in India has long been documented as a fair-skin premium, but this research uncovers the opposite: darker skin-toned professionals are perceived as more hardworking, and therefore more competent, in domains like financial and technical services. In the episode, you'll hear how an editorial team's nudge toward human branding sent the project in an entirely new direction, why the attractiveness angle wasn’t retained as a focus, and the real costs of collecting quality data in India.

If you've submitted a paper, odds are that you’ve experienced rejection. Does that mean the idea is dead? Not necessarily. Sometimes it just needs the right angle, and the right review team, to become something bigger than you first imagined. Recorded during Summer AMA, this episode brings together the 2026 JMR award winners for a joint conversation with Karen Winterich and Brett Gordon. First, Shiri Melumad and Robert J. Meyer discuss their Paul E. Green/Vithala R. Rao Award–winning paper, "How Listening Versus Reading Alters Consumers' Interpretations of News", built without an existing playbook to follow. Then Stephan Seiler and Anna Tuchman join to talk about their Weitz-Winer-O'Dell Award–winning paper, "The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects," co-authored with Song Yao, and why an interdisciplinary, policy-relevant paper found staying power across marketing, economics, and public health. Both teams reflect together on how a review process can develop a paper, the risks of racing the clock on a fast-moving topic, and what it takes to get research seen once it's published.

With a new editorial team taking the helm at the Journal of Marketing Research, Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen, to discuss the team's vision for the journal's future, laid out in a recently published “Vision Editorial” article.

They have ideas for streamlining the revision process, accepting shorter-form articles, and bridging the gap between behavioral, managerial, and quantitative areas. Our conversation with Raphael went beyond the article, probing the “how” behind his strategy and drawing on our own experiences at the journal to explore the nuances of these shifts. It’s an inside look at the challenges ahead and what this new direction really means for authors and the field.