『How I Grew CigarScore from Scratch to Profit in 45 Days』のカバーアート

How I Grew CigarScore from Scratch to Profit in 45 Days

How I Grew CigarScore from Scratch to Profit in 45 Days

無料で聴く

ポッドキャストの詳細を見る
Speed. Building a business is all about speed of implementation and speed of delivery. Whenever you have a solid idea for a new business or product, the key to success is how fast you can deliver. Want to listen? There's an audio version below In the fall of 2018, my wife, Ashley, and I were in Minnesota. We'd be traveling across the country for almost nine months, and we were now freezing our combined asses off in the land of 10,000 lakes. One afternoon, I was enjoying a rare warm day outside with a cigar while talking to one of my mastermind groups. I mentioned that I wanted to take my website building expertise and somehow apply it to the cigar industry. Opportunity One of my friends mentioned that the Where to Smoke app by Cigar Aficionado, along with several other cigar-related apps, had been banned by the Apple Appstore. Apparently, running up charges for microtransactions was okay, but all-natural cigars were not. My other friends quickly chimed in, “Ya, I've heard about that.” And an idea began to form. Research So I went to Google to do a little digging. I started trying to figure out if there was an online directory or some online source I could use to find cigar lounges. While there were a couple, none of them looked to be modern. So I started searching on Google Maps. I searched for “cigars,” “cigar lounges,” “cigar shops,” and other keywords to see what kind of results I'd get. I wasn't impressed. If you try to find places that sell premium, hand-rolled cigars on Google Maps, you'll get results showing CBD dispensaries, gas stations that sell Swisher Sweets, and hookah bars, but finding luxury cigar lounges wasn't that easy. Today's Post In today's post, I want to share with you eight categories of activities I took to build what is now CigarScore.com, from scratch to profit in less than 45 days. In the last year, CigarScore has grown to become the largest online directory of cigar lounges in the world. It is visited by thousands of people every month. It has generated revenue for me. It has its own email list. And, CigarScore.com was built by following the eight-week plan I outlined in my 2016 book, Exit Strategy. Can I share how I did it? The Exit Strategy Plan If you haven't already read, Exit Strategy, you can grab it on Amazon here, or for free here. But to give you an idea of what its readers already know, here is a rough outline of the eight roadmap readers find in Part III. Week 1: Lay the Groundwork Start with your business name, then buy the domain and register for a hosting account. Create your branded social media accounts and set up your analytics and tracking pixels. Then write your mission statement. Week 2: Outline Your Plan Begin by identifying who your ideal customer avatar is. Outline future content marketing goals. Email your friends and family about your new project. Set up a way to collect email opt-ins. Week 3: Logos, SEO, WordPress Plugins Create a basic logo. Identify your search keywords and key phrases. Install WordPress plugins that add capabilities and new features to your website. Week 4: Create Content The best way to build a brand and a business in 2019 and beyond is through content marketing. Create the content you outlined and planned in Week 2. Keep creating. Week 5: Connect with Allies and Future Partners Your business won't grow in a bubble, so identify strategic connections and start reaching out. Week 6: Build Your Authority Research your industry. Study your competition. Anybody can be an amateur, but people want to do business with pros. Week 7: Understand Your Numbers Leverage the analytics and tracking data you set up in Week One. Understand your customers and users. Talk to people and ask them what they need. Week 8: Marketing and Mindshare After you've built according to a predetermined plan, now it's time to think about how you can get people thinking about you even when you're not talking or marketing directly to them. When people think about you, you win. If you want more details about how this eight-week plan can help you start, build, or grow your business, be sure you read Exit Strategy. If you'd like to work with me, you can apply here. How I Grew CigarScore from Scratch to Profit in 45 Days Now that you know, in general, how I built CigarScore.com into the best place to find and rate where to smoke cigars in the world, let's get into some specifics. 1: Put in the Work I think we'd all be pretty surprised by how much we can get done if we stop searching for shortcuts and just put in the work. For the first few weeks, after I realized that nobody had done what I wanted to do, I spent hours looking for shortcuts. I searched for directories I could scrape. I looked for databases that already existed that I could borrow or buy. I invested a lot of time trying to figure out a way for me to not have to do the hard work myself. Much to my chagrin, I couldn't find what I was looking for. And, anyone who did have any sort of ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません