A $500,000 firm with employees may not leave its owner much better off than a $300,000 solo practice.

Aaron Zimmerman joins Yuri to talk honestly about that tradeoff and the kind of accounting firm he actually wants to build. After leaving his job and launching Brickhouse CPAs, Aaron grew the firm to roughly 75 clients and 120 tax returns while developing a niche serving real estate investors.

Rather than chasing headcount or revenue for its own sake, Aaron has focused on strong pricing, better-fit clients, and enough flexibility to spend time with his family. He shares how he found his first clients, why he started with three-tiered pricing, and how a solid financial foundation gave him the freedom to turn down work that didn’t make sense.

Aaron and Yuri also compare their technology, workflows, and client experience before digging into the bigger question facing many firm owners: once the business provides a great income and lifestyle, what exactly are you scaling toward?

Episode Highlights:

0:00 - Introduction

0:41 - Meet Aaron Zimmerman

2:13 - The reality of owning a CPA firm

4:10 - Building a niche around real estate investors

6:21 - Aaron’s path from employee to firm owner

9:18 - Cutting through information overload and technology choices

11:30 - Preparing financially to launch a firm

15:36 - Finding clients through local real estate communities

20:48 - Raising prices as the firm approaches capacity

22:49 - The tradeoffs of hiring and scaling

28:22 - Projecting $250,000 to $300,000 in revenue

30:27 - Reducing administrative work before tax season

31:39 - Aaron’s accounting technology stack

40:51 - Managing workflows and creating a better client experience

43:55 - Aaron’s four-and-a-half-month honeymoon

47:16 - Controlling the workload instead of chasing more revenue

49:00 - Building a firm without building a large company

51:43 - Final advice and where to connect with Aaron

SPONSORS

Today' episode is sponsored by Stanford Tax: Helping you manage tax document collection in the smoothest way possible. Aaron does a deeper dive on how he uses Stanford Tax in his firm around 31 minute marker.

Go check them out: https://stanfordtax.com/

ABOUT HOST YURI KAPILOVICH

Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.

CONNECT WITH YURI KAPILOVICH

LinkedIn: https://www.linkedin.com/in/ykapilovich/

Newsletter: https://thefuncpa.beehiiv.com/

CONNECT WITH AARON ZIMMERMAN

LinkedIn: https://www.linkedin.com/in/aarondzimmerman/

Website: https://www.brickhousecpas.com/