How Gyms Grow: Memberships, Marketing & Community with Jon Klem (Episode 74)
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How Gyms Grow: Memberships, Marketing & Community with Jon Klem (Episode 74)
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On this episode of Fighters Drinking Coffee hosts Scott Dance and Michael Sutherland talk with Jon Klem of Managed Memberships about his jiu-jitsu journey, starting in 2020, cross-training experiences, training with visiting gyms, and the role jiu-jitsu played in his fitness and family life.
The conversation moves into practical gym-business topics: membership pipeline and retention, the importance of check-ins, overcoming resistance to sales and marketing, staffing and seasonality, and how community culture becomes the gym’s best marketing tool.
Jon closes with a candid combat confession about his first IBJJF tournament (and a neon-belly lesson), and shares resources for gym software and how to contact him at managememberships.com or jon@managememberships.com
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