*according to his mum ;)

What happens when you stop trying to be everything to everyone and become known for one thing?

In this episode, Gus Bandel shares how he went from offering a bit of everything in marketing to becoming a LinkedIn specialist with a clear personal brand, a strong niche and a business built around the work he does best.

He talks about why niching made such a difference, how leaning into his personality helped attract the right clients, and why success for him is just as much about time and flexibility as it is about income.

It’s a great listen for anyone who feels too broad, too generic or unsure what they should be known for — and needs a reminder that being intentionally yourself can be a serious business advantage.

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