How Franchising Education Can Change Your Career | Dr. John P. Hayes - With Ashlyn DeMarois
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How Franchising Education Can Change Your Career | Dr. John P. Hayes - With Ashlyn DeMarois
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Dr Hayes converses with Ashlyn DeMarois, a graduate of Palm Beach Atlantic University Titus Center, about her journey in the franchising industry. DeMarois shares her experience of discovering franchising through the Titus Center and gaining practical exposure to various franchise systems through internships. She highlights the role of coursework, such as the DiSC personality assessment, in helping her match candidates with suitable franchise brands in her role as a franchise development marketer. DeMarois also compares remote and in-office work and emphasizes the value of franchising education in reducing onboarding requirements. She recommends incorporating more teaching on franchise development pipelines. Discussing marketing trends, DeMarois points out the use of AI, AEO/GEO, and digital footprint enhancement to expedite sales cycles. She also mentions the importance of networking among women in franchising through the International Franchise Association (IFA). DeMarois concludes by challenging the common misconception that franchisees are not entrepreneurs. After graduation, DeMarois joined Home Franchise Concepts and later became the director of marketing for Live To Be Healthy, a senior fitness franchise with low overhead and recurring revenue.
- With Ashlyn DeMarois
TIMESTAMPS:
01:15 DiSC Profile Matches Candidates To Brands.
04:00 AI And GEO Speed Sales Cycles.
05:30 Women In Franchising Need More Networking.
07:30 Recurring Revenue Is The Dream Model.
08:45 Franchise Development Pipelines Need Better Teaching.
09:15 Digital Footprint Drives Faster Closes.
12:00 Internships Reveal Real Franchise Operations.
14:30 Franchisees Are Absolutely Entrepreneurs.
16:00 Remote Work Hinders Practical Training.
18:15 Senior Fitness Has Low Overhead.
20:45 Franchise Education Reduces Onboarding Time.
22:30 Titus Center Opened Franchising Doors.
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