『How Fan Engagement and Ecosystems Became More Valuable Than Owning Sports Teams with Nic Sulsky』のカバーアート

How Fan Engagement and Ecosystems Became More Valuable Than Owning Sports Teams with Nic Sulsky

How Fan Engagement and Ecosystems Became More Valuable Than Owning Sports Teams with Nic Sulsky

無料で聴く

ポッドキャストの詳細を見る

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Nic Sulsky, Co-Founder and CEO of The Curling Group, an entrepreneur with deep experience across fantasy sports, sports betting, and sports media. After building successful businesses including Monkey Knife Fight and PointsBet Canada, Nic explains why he chose to invest in one of the world's most underappreciated Olympic sports and how he plans to transform curling into a year-round global entertainment property.The conversation explores how sports betting and fantasy sports have changed fan engagement, why underserved sports represent compelling investment opportunities, and how building media, data, and technology infrastructure can unlock long-term value. Nic also discusses the launch of Rock League, the importance of athlete storytelling, and why owning an entire sports ecosystem can create greater value than simply owning a team.Key Takeaways:Nic's journey from fantasy sports and sports betting to acquiring one of curling's biggest global properties.Why fan engagement, not betting, is the real currency of modern sports.How The Curling Group is building a year-round ecosystem around an Olympic sport.The importance of content, storytelling, and athlete personalities in growing sports audiences.Why The Curling Group launched its own OTT platform and global streaming service.How live sports betting, official data, and technology are increasing fan engagement.Why underserved sports can offer stronger investment opportunities than established leagues.The future of curling as a global professional sport beyond the Winter Olympics.Noteworthy Quotes:“The real currency in sports is engagement.” – Nic Sulsky“I don't think you modernise sports by changing what fans love. You modernise them by changing how fans experience what they love.” – Nic Sulsky“The best investments aren't always the best assets—they're the assets with the most room to improve.” – Nic Sulsky“Whoever owns the deeper fan relationship is ultimately going to win.” – Nic Sulsky“I'd rather build value than buy it.” – Nic Sulsky“I want the world to know the curlers.” – Nic SulskyKey Timestamps:00:00 - Introduction to Nic Sulsky and The Curling Group02:49 - From fantasy sports and sports betting to curling05:38 - What betting companies understand about fan engagement08:47 - Why Nic acquired The Curling Group13:50 - Building Rock Channel and global curling distribution18:40 - Launching Rock League and creating a professional ecosystem24:22 - Building year-round engagement through athlete storytelling31:13 - Building data infrastructure for live sports betting33:00 - What investors misunderstand about sports investing36:26 - The long-term vision for The Curling Group and global curling39:31 - Where to follow curling and its athletesConnect with the Guest, Nic Sulsky:Nic Sulsky LinkedIn: https://www.linkedin.com/in/nicsulsky/ The Curling Group Website: https://www.thecurlinggroup.com/ The Curling Group LinkedIn: https://www.linkedin.com/company/the-curling-group/ Connect with the Host, Massimo Marinelli:LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/Follow Halford Media Advisory:LinkedIn: https://www.linkedin.com/company/halford-media-advisory/Website: https://www.halfordmediaadvisory.com/More from Berkida Ventures:Website: https://sites.google.com/view/berkida-ventures/Substack: https://theberkidabrief.substack.com/LinkedIn: https://www.linkedin.com/company/berkida-ventures/Email: info@berkida-ventures.comFollow the Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません