In This Episode Of Business Lunch: We open our consulting for equity playbook right after wrapping a real $50,000 half day consult. They walk through the exact process step by step: getting the leadership team aligned on the problem to be solved, the 1 3 1 framework, the report of findings, and how to get buy in without losing the room. If you consult, this is a process you can run tomorrow. If you own a company, it works just as well as a self consult.

Chapters:

0:00 A real consult opens the playbook

1:00 Consulting for equity and the half day consult model

2:24 The client and the four times sales goal

5:21 Step one is alignment on the problem to be solved

6:25 Keep doing, stop doing, start doing

10:22 Value drivers and the theory of constraints

17:22 The 1 3 1 framework and the report of findings

22:26 Send recommendations before the meeting

24:52 Leads, conversion, and the ICP trap

34:18 The awareness scale and where the ads were aimed

38:36 Handling pushback without attacking the person

44:15 Agree, disagree and commit, or recuse

Listen to Business Lunch:

Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104

Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ

Follow Roland Frasier:

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Everything else: https://msha.ke/rolandfrasier/

Follow Ryan Deiss:

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LinkedIn: https://www.linkedin.com/in/ryandeiss/

X: https://x.com/ryandeiss

Visit: https://www.scalable.co

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