What if the most important question in your career isn't "What do you do for a living?" but "How do you want to be remembered?"

Alfred Nobel found out by accident — a newspaper ran his obituary early, mistaking him for his brother, and the headline called him "The Merchant of Death." He didn't wait for the real thing to change course.

In this episode, Lida Citroën unpacks the question she asks every executive she coaches — the one most of us have never actually sat down to answer. It's not a five-year plan. It's the reputation you're building right now, whether you're intentional about it or not. Lida walks through her own process for answering it, and how she lives it out daily.

You'll get the three-part framework she uses with coaching clients to build a desired brand:

Foundation — before you can decide how you want to be remembered, you have to know what's non-negotiable for you. Proof — how to audit the gap between how you're currently showing up and how you actually want to be known, and what to do about it. Payoff — why this clarity is what turns visibility into real influence.

You'll also hear why executive presence, as we've traditionally defined it, isn't the same as influence — and why waiting until the end of your career to think about legacy means you've already waited too long.

This conversation will challenge you and give you the clarity to start building your desired brand today.

Links from this episode Executive Coaching with Lida

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