How Do You Build Customer Centric Innovation Strategy?
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
How Do You Build Customer Centric Innovation Strategy?
-
ナレーター：
-
著者：
What helps an innovation earn the support, time and investment it needs to reach customers? I explore that question with David Ring, Vice President, Group Innovation at Synthomer.
David's own experience taught him that meeting a technical brief does not guarantee a product will succeed. One project delivered what had been asked for, yet missed what customers actually needed. That lesson now shapes how he thinks about listening to customers, finding problems they may not voice directly, and making the case for new ideas in language decision-makers understand
In this episode, of the Innovation Storytellers Show, we talk about the different stories innovation leaders need to tell scientists and senior executives, how outside partners can help companies find ideas and expertise, and why business model innovation belongs in the conversation. David shares his concerns about engineering biology and the possibility that it could create new opportunities for a polymer business.
What helps good ideas move from the lab into the business, and what has helped innovation gain support in your organization? Please share your thoughts.