Henry asked: "What's your best practice advice for winning AI search? Nobody really knows how to game the system."

There's a lot of speculation presented as fact in this space. But practitioners who've been deep in SEO are starting to converge on real patterns. I brought in Chirag from Taco to break down what's actually working.

Ask your own question at DearBen.ai.

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# SHOW NOTES

• LLMs run web searches behind the scenes — if you don't rank on Google, you probably won't rank in ChatGPT
• Turn keywords into questions: "dandruff shampoo" becomes "what are the best dandruff shampoos for men?"
• Identify where LLMs pull citations from — Reddit, listicles, authoritative publications in your vertical
• Create content on third-party sites that LLMs already trust (Reddit threads, guest posts, affiliate sites)
• Spam tactics get plugged fast — same as traditional SEO
• Some startups have leapfrogged traditional SEO for LLM placement (Lenny's podcast goes deeper)

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# FEATURING

Chirag Kulkarni — Founder & CEO, Taco (AI-powered SEO agency)
Forbes 30 Under 30 (Marketing). Former CMO at Medly Pharmacy (scaled 1→50 pharmacies, $100M+ revenue).
• Website: https://taco.co/
• LinkedIn: https://www.linkedin.com/in/chiragkulkarni/

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# TOOLS MENTIONED

• Scrunch
• Air Ops
• Profound

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# ABOUT DEARBEN.AI

Practical AI for CEOs who don't have time to become AI experts.

Ben Fisher — 2× CEO, 3× CTO.
A founder-to-founder experiment answering real AI questions from operators running real companies.

Ask yours at https://DearBen.ai

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# CONNECT

Website: https://DearBen.ai
LinkedIn: https://fshr.co/profile
X: https://x.com/skinnyandbald

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