How Culinary Expertise Transformed the Beverage Industry with CITREVE Founder Nettie Frank
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How Culinary Expertise Transformed the Beverage Industry with CITREVE Founder Nettie Frank
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What happens when a Food Network celebrity chef turns her culinary expertise toward solving a massive supply chain issue?
In this episode of Retail War Games, Jeremy sits down with Nettie Frank, Celebrity Chef and CEO & Founder of CITREVE. Nettie shares her wild journey competing on Food Network's Cake Wars and Chopped, managing high-volume pastry departments in luxury resorts, and eventually launching CITREVE—a patented line of freeze-dried, flavor-layered citrus and produce.
Nettie breaks down the difference between dehydrated vs. freeze-dried ingredients, how CITREVE reduces restaurant citrus waste from 40% down to zero, and how culinary innovation is reshaping both D2C consumer experiences and commercial food service.
Watch the full conversation for a fresh look at CPG innovation, food sustainability, and building a high-growth brand!