How Content Helped Him Build A Nearly $4M Firm—and What He'd Do Differently | Matt Bontrager
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
How Content Helped Him Build A Nearly $4M Firm—and What He'd Do Differently | Matt Bontrager
-
ナレーター：
-
著者：
What actually creates clients for an accounting firm?
For Matt Bontrager, CPA, the answer has been less about perfecting the brand and more about consistently putting useful information in front of the right people. Matt is the managing partner and co-founder of TrueBooks CPA, and in this episode of Millionaire Bookkeeper, he joins Max Emory to break down the lessons behind building a firm he says has grown to nearly $4 million in annual revenue with a team of 25.
Matt shares how social media became a meaningful source of visibility and leads, why you don't need a massive audience for content to produce business, and how he found some of his earliest clients through direct outreach.
They also dig into the less glamorous side of growth: wasted marketing dollars, partnership changes, hiring, managing people, capacity problems, and the hard work required after new clients start coming in.
You'll also hear Matt's perspective on personal branding versus company branding, why consistency still matters, how he thinks AI will affect accounting firms, and why slowing down and asking better questions has changed the way he makes business decisions.
If you're building a bookkeeping or accounting firm, the lesson is simple: don't wait until the website, logo, message, or content strategy feels perfect. Start helping people, start creating, start conversations, and stay consistent.
Go Pro Bookkeeping helps bookkeepers turn that same principle into a client-acquisition system designed to help them build and grow their firms.
Thank you to our sponsor, Time Capital University!
Connect with Matt Bontrager, CPA:
True Books CPA | truebookscpa.com
Facebook | @MattBontrager
Instagram | @MattBontrager
LinkedIn | @MattBontrager
YouTube | @MattBontrager
Resources:
Get Clients in 90 days as an Introverted Bookkeeper 👉 Go Pro Bookkeeping
Master Bookkeeping for Real Estate Investors (REIs) in 90 days 👉 Bookkeeping for REI
YouTube | @MillionaireBookkeeper
Instagram | @MillionaireBookkeeper
LinkedIn | @MaxEmory
TikTok | @MillionaireBookkeeper0
Facebook | @theMaxEmory
Bookkeeping Firm | Time Capital Bookkeeping