『How Companies Steal Your Money: 7 Tactics Exposed』のカバーアート

How Companies Steal Your Money: 7 Tactics Exposed

How Companies Steal Your Money: 7 Tactics Exposed

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概要

In this episode:

  1. Shrinkflation: same price, less product, and why the unit price on the shelf tag is the real price
  2. Drip pricing: the $80 ticket that becomes $112 at checkout, and what a StubHub experiment revealed about hidden fees
  3. Free trials: the “roach motel” design, and why we overpay for the person we plan to become
  4. Breakage: gift cards, expired credits and vanishing reward points that become pure profit
  5. Penalty fees: how overdraft and late fees land hardest on the people who can least afford them
  6. Personalized pricing: dynamic pricing, “surveillance pricing” and why the price you see online is just an opening offer
  7. Defaults: the pre-checked box, the 25% tip screen and the auto-renewal, and why “doing nothing” is a decision someone made for you

Each one takes only a little, and that’s the design. When you pay attention, most of them stop working.

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This podcast is for educational purposes only and is not financial advice.

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