How Churches Should Think About TikTok in 2026
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How Churches Should Think About TikTok in 2026
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TikTok is stable, it has 1.5 billion monthly active users, and it is now functioning as a real search engine where people are looking for churches and spiritual content every single day. The question for most churches in 2026 is no longer whether TikTok is worth paying attention to. It is whether their specific church should be on it, what a realistic strategy actually looks like, and how to use it as a genuine ministry tool rather than just another platform to feel behind on.
In this episode Thomas and Shiloh address the TikTok ban drama honestly, break down how the algorithm shifted in 2026 toward value-first watch time and authentic short-form content, lay out what a realistic church TikTok strategy looks like in practice, and give a clear framework for which churches should treat TikTok as a serious growth tool and which ones will see better return investing that energy elsewhere. The closing challenge is one every church leader can do in under two minutes and what they find might be the most important thing that happens before their next content meeting.