Iggy Odighizuwa, founder of Charlie AI, built an AI-powered sales tool that's now producing $5.5 million a month in cash collected — but getting the pricing right took some real adjustments along the way.

Marcos and Iggy trace how an early flat $2,000/month fee didn't account for usage costs, and how that shaped Charlie AI's move to a performance-based model, where clients cover their own usage and hand over a small percentage of the upside the product creates for them. They also get into where Iggy's confidence around pricing and negotiation comes from — being born in Ohio, sent to live in Nigeria as a kid, and learning early that boundaries have to be set and held.

A real look at how a growing AI company rebuilt its pricing model around the value it actually delivers.

TAKEAWAYS

• If your costs scale with usage, a flat fee will eventually eat your margin. Price the variable cost, not just the value.
• Performance-based pricing only works once you've built enough trust for a customer to believe in the outcome.
• Real conviction means you don't defend your price — you just point at the results.
• As clients scale with you, the pricing has to scale too, or the incentives fall out of alignment.
• Get in the right room, get the right information, and don't waste your suffering.
• The confidence to hold a boundary in business often traces back to the first time you learned to hold one at all.

RESOURCES:
Iggy Odighizuwa LinkedIn: https://www.linkedin.com/in/iggy-odighizuwa/
Charlie AI.io: https://www.charlieai.io/
Marcos Rivera LinkedIn https://www.linkedin.com/in/marcoslrivera/
Pricing I/O https://www.pricingio.com/
Street Pricing Book: https://a.co/d/hlMzaM3
Want more information?: info@pricingio.com

The Street Pricing Podcast

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guesswork out of pricing

• (00:00:00) - Intro
• (00:01:31) - His Upbringing: From Ohio to Nigeria and Back
• (00:04:52) - The Boundary-Setting Lesson That Shaped How He Negotiates
• (00:08:57) - From Personal Trainer to Founder: Learning to Sell
• (00:10:55) - Why He Built Charlie AI (and the SDR Problem It Solved)
• (00:16:19) - The Pricing Mistake: Betting on a Flat $2K/Month Fee
• (00:18:03) - The Wake-Up Call: When Usage Costs Ate the Margin
• (00:20:57) - The Fix: Moving to Performance-Based Pricing
• (00:21:54) - Aligning Incentives as Clients Scale
• (00:29:07) - The Competitor Question: Why He Never Has to Defend His Price
• (00:33:52) - The Biggest Lesson: Knowledge, Proximity, and Not Wasting Your Suffering
• (00:35:27) - Where Charlie AI Goes From Here