『How Catrina Craft Thinks About Money vs. Wealth』のカバーアート

How Catrina Craft Thinks About Money vs. Wealth

How Catrina Craft Thinks About Money vs. Wealth

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Making money and building wealth are not the same skill. Catrina Craft works with founders on the gap between them.Catrina M Craft, CPA is the founder of Craft Money Map, where she helps seven-figure-plus professional service firm founders build proactive, year-round tax and wealth strategy instead of once-a-year filing. She spent more than 20 years specializing in advanced tax strategy after asking a top strategist, early in her career, to teach her everything they knew. Kenny and Catrina talk about the difference between chasing revenue and building wealth, why she thinks of herself — and the founders she works with — as performers who need real off-seasons, and the unspoken thoughts about money that most founders never say out loud, even to the people closest to them.Chapters00:00 Meet Catrina Craft01:33 The CEO reset03:28 Leading like a performer05:54 Why past success isn't enough10:11 What founders don't say out loud15:32 Business is a sport20:53 Build seasons of rest into your business29:10 Money vs. wealth34:07 One step in the next 24 hours35:52 Where to find CatrinaWhat You'll Learn• Why revenue and wealth are two different goals, and how to start treating yourself as the "CEO of your wealth journey" instead of just the CEO of your business• How Catrina reframes herself — and the founders she works with — as performers, and what that actually changes about how she plans her week• Why leaders need real off-seasons, and how Catrina's own coach takes a 40-day sabbatical every year while her team runs the business• The unspoken thoughts founders carry about money that they rarely say out loud, even to a spouse or a coach — and why naming them matters• A free, low-cost first step toward thinking like a high performer: find a mentor to study, even one you never get to meetAbout Catrina Craft, CPACatrina M. Craft once walked up to one of the top tax strategists after a conference and said, “I want to learn everything you know” — then spent the next 20+ years doing exactly that, building the financial infrastructure the wealthiest 1% actually use.Her superpower is spotting the strategies most CPAs and business owners miss entirely: proactive, year-round planning instead of once-a-year filing.Today she's the founder of the Craft Money Map®, where she helps seven-figure-plus professional service firm founders use those same strategies to grow their wealth.Catrina Craft ResourcesWebsite: https://www.catrinamcraft.com/LinkedIn: https://www.linkedin.com/in/catrinamcraft/Instagram: https://www.instagram.com/catrinamcraft/Facebook: https://www.facebook.com/catrinamcraft1YouTube: https://www.youtube.com/@catrinamcraft7801Listen on Other PlatformsApple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzhAmazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54bYouTube: https://www.youtube.com/@KennyLange/podcastsWebsite: https://howleadersthink.kennylange.com/Free 5-minute leadership diagnostic: https://kennylange.com/diagnosticChange the way you think, you'll change the way you lead.Hashtags#HowLeadersThink #Leadership #WealthStrategy #TaxStrategy
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