How Buyers Categorize a Firm in Seconds
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How Buyers Categorize a Firm in Seconds
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Company A had real digital transformation expertise, developed a white paper on the 10 biggest digital transformation mistakes, built stronger authority assets, and generated about 2,500 accepted LinkedIn connections. Yet the firm still produced no meaningful leads in the comparison window.
In this episode of The Authority Gap Podcast, the hosts use Company A to examine why stronger ideas and greater visibility can still underperform when a firm defines itself too broadly. The episode introduces the Category Assignment Ladder: Signal → Category → Expectations → Consideration.
The Authority Gap is available on Amazon. To get the Authority Gap Reader Preview Kit — including the Field Guide and preview chapters — visit the book page at TrailblazerMastery.com and take the Custom Authority Gap Prescription quiz.