What does it actually take to run tourism for a community instead of just in it? This week on We, Plural., Lisa sits down with Matt Rust, Executive Director of the Brown County Convention & Visitors Bureau, and Brian Tadlock, chairman of the CVB’s board, at the Brown County Visitors Center in Nashville, Indiana.

Matt and Brian dig into all it takes — the messy, relationship-driven work of getting a Visitor Bureau board, a thriving Visitor Center and the need for collaboration between our neighboring communities and the over 100+ diverse nonprofits, business owners, and residents to pull in the same direction.

They also tackle the harder question head-on: how do you grow tourism — without losing what makes a place worth living in in the first place?

Want to see what Matt and Brian are talking about for yourself? Plan your next trip to Brown County at browncounty.com.

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