"Culturalization isn’t just better marketing—it’s survival."

What’s the right way to scale globally with AI? Is localization enough—or do you need cultural depth to win trust and customers?

This episode is part of our **Revolut Mafia Series**, spotlighting the 100+ alumni now building some of the sharpest AI startups in tech.

Ashish and Ahmed, co-founders of Native (ex-Revolut), debate what it takes to break into new markets when AI drops the cost of experimentation to near zero. Ashish argues for deep culturalization—reshaping content for meaning, not just translation. Ahmed says simplicity scales better—and over-culturizing adds bloat and risk.

This episode covers:

• -How AI is redefining global marketing
• When localization fails (and why)
• What Revolut taught them about fast shipping and market trust
• The rise of technical founders as AI-native operators

If you're building a startup, launching in multiple markets, or rethinking your GTM strategy—this is required viewing.

📖 Chapters

(00:00:00) From Revolut to Nativ: Founders’ origin story

(00:02:17) Why global marketing is broken—and what Nativ fixes

(00:06:39) AI-native founding: How building companies just changed

(00:10:26) Why VCs want technical founders now

(00:16:14) The Revolut culture: Extreme ownership + execution

(00:20:12) Scaling signals: When to go all in

(00:24:17) Localization ≠ translation: The real nuance

(00:34:38) What most teams get wrong about global content

🤝 Connect with Ashish

• Linkedin and X

• Youtube

• DataShines Github

• • Ashish Ranjan Jha on Floating Questions
  • Published work on AI/ML
• • Fight Fraud with Machine Learning [author]

🤝 Connect with Ahmed

• • Linkedin and X
  • Instagram and TikTok
  • www.ahmedahres.com⁠
  • Machine learning engineer: the job of a problem-solver
  • Ahmed Ares on Platform Rules Podcast

➡️ Nativ

• • https://www.usenativ.com/
  • https://speedrun.a16z.com/companies/nativ