House Wars with Laura Valente
Episode: The Pricing Trap — Why Overpricing Can Destroy Your Listing

In this eye-opening episode, Laura Valente breaks down one of the biggest mistakes sellers and agents make in today’s market: overpricing a home.

With her signature honesty and real-world experience across San Diego and Orange County, Laura explains why unrealistic pricing can sabotage a sale, damage an agent’s reputation, and turn a great listing into a stale one.

You’ll learn:

• Why “dream prices” don’t work in a data-driven market
• How buyers actually evaluate value (stack, comps, upgrades, views)
• The psychology behind days-on-market and why it matters
• When underpricing works… and when it absolutely does not
• Why turning down a listing can sometimes protect your business
• How sellers can choose the right agent — not the flattery agent

Whether you’re a seller who wants to understand real market value or an agent who wants to build a reputation for integrity, this episode gives you the truth the industry doesn’t always say out loud.

A property is only worth what the market is willing to pay — and what someone ultimately does pay.
Honesty is not just good ethics… it’s good business.

Tune in to learn how to price with confidence and avoid the most common trap in real estate.

“Welcome to House Wars.
I’m Laura Valente — Realtor, designer, strategist, and the woman who’s seen it all when it comes to real estate deals.

In this world, everyone thinks they can do it themselves.
But real estate isn’t a YouTube tutorial — it’s a battlefield of contracts, emotions, and money on the line.

And today, we’re going to talk about why you actually do need an agent.
What it takes to close a deal.
What really happens behind the scenes.

Because this business isn’t just about opening doors — it’s about protecting dreams, building trust, and surviving the war zone that happens before the keys ever hit your hand.

This is House Wars. Let’s go.”

Welcome to House Wars. I’m your host, Laura Valente, and this is where we strip away the glossy version of real estate and show you what really happens behind the deals.

Buying or selling a home isn’t just about pretty listings and open houses — it’s about negotiations, contracts, loyalty, strategy, and sometimes chaos. On this show, I’ll share real stories from the front lines, the struggles agents face that buyers never see, and why being a realtor is so much more than just collecting a commission.

If you’ve ever wondered what it really takes to get a deal done in today’s market, you’re in the right place. This is House Wars — and the battle starts now.