House Wars with Laura Valente
Episode: The Pricing Trap — Why Overpricing Can Destroy Your Listing

In this eye-opening episode, Laura Valente breaks down one of the biggest mistakes sellers and agents make in today’s market: overpricing a home.

With her signature honesty and real-world experience across San Diego and Orange County, Laura explains why unrealistic pricing can sabotage a sale, damage an agent’s reputation, and turn a great listing into a stale one.

You’ll learn:

• Why “dream prices” don’t work in a data-driven market
• How buyers actually evaluate value (stack, comps, upgrades, views)
• The psychology behind days-on-market and why it matters
• When underpricing works… and when it absolutely does not
• Why turning down a listing can sometimes protect your business
• How sellers can choose the right agent — not the flattery agent

Whether you’re a seller who wants to understand real market value or an agent who wants to build a reputation for integrity, this episode gives you the truth the industry doesn’t always say out loud.

A property is only worth what the market is willing to pay — and what someone ultimately does pay.
Honesty is not just good ethics… it’s good business.

Tune in to learn how to price with confidence and avoid the most common trap in real estate.