A lot of products claim to be “game changers," but this one is literally patented. We’re sitting down with Cecilia Towns-Scott, a south side Chicago attorney, founder, wife, and mom who spent ten years building Honor, a sustainable period and bladder leak brief designed for how life actually moves. Her innovation is simple to understand and hard to pull off: a reusable product with a removable liner, so you can swap a fresh one fast instead of feeling stuck all day.

We talk about the real mechanics behind product development: trial and error, fabric testing, feedback from friends, funding wins and funding droughts, and the quiet moments when quitting feels logical. Cecilia also breaks down why “Honor Your Flow” is bigger than underwear. Menstrual health is tied to stress, food, movement, and the other 21 days around the actual menstruation, and the brand’s mission is to replace embarrassment with education and confidence.

Then, we zoom out into entrepreneurship strategy. Big box retail sounds like the dream, but retail readiness is a money and logistics game with pallets, shelf space fees, and inventory risks most people never hear about. We unpack why community partnerships, direct-to-consumer sales, and owning your IP first can protect both your margins and your mission. If you’ve been pushed out, laid off, or underestimated, Cecilia’s advice is clear: "get mad, then build."

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