Abi Asija sits down with Chris Clark, co-founder of AcreFi and Acrematic, two software platforms built for land investors. Chris shares how he transitioned from running a 12-year land flipping business into building SaaS products designed to solve the fragmented, manual workflows in land investing. The conversation focuses on scaling two connected companies, building distribution, and positioning for a long-term exit in a niche but growing market.

Key Insight: In niche SaaS markets, the winners are not just the best products, but the teams that control workflow, data, and distribution while building tight vertical ecosystems that compound over time.

Chris breaks down how AcreFi started as a disposition platform for land investors, while Acrematic evolved into a full operating system combining CRM, mapping, data, and AI-driven decision tools. Together, they aim to replace fragmented tools with a single workflow that supports everything from lead generation to deal analysis and sales execution.

A major focus of the discussion is distribution strategy. Instead of relying only on product strength, Chris emphasizes in-person land conferences, founder-led sales, content creation, and aggressive affiliate partnerships. The goal is to embed the product directly into the land investing community and build trust through real-world relationships and demonstrations.
The conversation also goes deep into data and defensibility. Acrematic uses county data, mapping layers, and AI models to evaluate land characteristics like access, slope, and buildability. These datasets compound over time, creating a potential moat that becomes more valuable as more investors use the system and contribute inputs.

From a business perspective, Chris outlines a clear vertical SaaS thesis. With an estimated TAM of around 20,000 land investors, the goal is to scale toward $3M to $4M in annual recurring revenue across the ecosystem, supported by tiered pricing, affiliate-driven acquisition, and cross-selling between products. The long-term vision includes a potential $100 million exit driven by vertical SaaS valuation multiples and strong recurring revenue growth.

Overall, viewers will learn how niche software businesses are built from real operator pain, how distribution often matters more than product perfection, and how stacking tools within one ecosystem can create a powerful compounding advantage over time. To connect with Chris Clark, visit akermatic.com or email chris@akermatic.com. Reach out directly if you're a land investor or operator looking to streamline your workflow and scale your business with purpose-built software.

Abi Asija sits down with Harley Green, Founder of InvestAway, a private lending company that provides short-term financing to real estate investors for fix-and-flip and small multifamily projects. The business operates in a fast-moving deal environment where speed, underwriting discipline, and borrower quality determine performance.

Key Insight: In private lending, growth is not limited by capital. It is limited by deal quality, underwriting speed, and borrower discipline. The real advantage comes from how quickly and accurately you can evaluate deals while maintaining strict risk controls in a highly competitive market.

Harley breaks down how InvestAway sources and evaluates deals, how underwriting decisions are made in real time, and why maintaining a consistent pipeline of high-quality opportunities is the hardest part of scaling a lending business.

The conversation dives into the mechanics of short-term lending (typically 4–9 months), including how deals are structured, how risk is assessed, and how collateral provides multiple exit paths even in shifting market conditions. Abi challenges how lenders differentiate in a crowded market, pushing the discussion toward speed, specialization, and operational execution as the real competitive edge.

Harley also shares the company’s growth trajectory. Approximately $134K in revenue last year, around $230K year-to-date, and a target of $2M annually as the next milestone. From there, the focus shifts to what actually drives scale: deal velocity, borrower quality, and underwriting consistency as volume increases.

The episode closes with a breakdown of how InvestAway operates in practice and what separates strong lending businesses from those that struggle in cyclical markets.

Viewers will learn how private lending actually works behind the scenes. How deals are sourced, how underwriting decisions are made, and why speed, specialization, and risk discipline are the core drivers of scale in real estate lending.

Abi Asija sits down with Daniela Blanchet, an expat mom coach who helps women rebuild confidence, belonging, and emotional stability after relocating internationally. The conversation breaks down how she supports expat mothers navigating identity shifts, relationship strain, and overwhelm while adjusting to new countries, and how her early-stage coaching business is currently limited by unclear positioning and an overly broad audience. The core focus is on refining her offer, tightening her niche, and building a more effective client acquisition system rooted in trust and direct conversations.

Key Insight: The real breakthrough in scaling a coaching business is not more content or more funnels, but a sharper niche, a clearly defined transformation, and a simple trust-based sales process that prioritizes direct human connection.

A major theme in the discussion is the importance of narrowing the ideal client profile. Instead of targeting expat moms globally, the strategy emphasizes starting with a concentrated local market such as Buenos Aires. This allows messaging to become more specific, relatable, and persuasive, while also enabling stronger community density, word-of-mouth growth, and faster authority building in a defined space.
Another key point is restructuring the offer around measurable transformation instead of coaching inputs. The focus shifts toward outcomes such as reduced overwhelm, improved emotional regulation, stronger sense of belonging, and better relationship quality. By introducing structured pre- and post-program self-assessments, the transformation becomes quantifiable, strengthening both marketing claims and testimonial credibility.

The conversation also highlights a shift in client acquisition strategy away from workshops and broad funnels toward short, one-on-one conversations. These direct interactions allow for faster trust-building, deeper understanding of client pain points, and more natural conversion into the paid cohort program without feeling overly sales-driven. This approach also improves feedback loops and objection handling.

Finally, the long-term scaling strategy is built on dominance of a single local market before expanding globally. By first building a strong foundation of testimonials and results in one city, the business can later expand into broader regions with significantly stronger positioning, higher pricing power, and premium offers such as retreats and masterminds.

Overall, viewers will learn how to reposition a coaching business for stronger authority, higher conversion, and scalable growth by focusing on niche clarity, outcome-driven positioning, and trust-first client acquisition. To connect with Daniela Blanchet, visit momtocoaching.com or email daniela@momtocoaching.com. Just reach out directly if you are an expat mom looking for support in rebuilding confidence, belonging, and emotional stability after moving abroad.