Abi Asija Sits down with Deven Patel of Jeevasa and the GIOSTAR Group of Companies, a global leader working across stem cell research, regenerative medicine, and wellness ventures, to diagnose why a new South American clinic with strong technical capabilities is missing its revenue targets.

Key Insight: The clinic does not have a treatment-delivery problem or a lead-volume problem. It has a front-end education and conversion problem. Meta advertising generates roughly 250 to 300 leads per month, but the current process asks cold prospects for contact information before creating enough value or awareness to earn their trust.

The first strategy is to replace the basic lead form with a value-first diagnostic journey. A short assessment can help prospects understand their needs before inviting them to speak with the intake team. Qualified prospects can then be offered an in-person health evaluation and appropriate testing before clinical recommendations are discussed by licensed medical professionals.

The clinic also needs a dedicated sales function instead of placing conversion responsibility on reception and administrative staff. Every team member should understand the advertising promise, customer journey, qualification criteria, follow-up process, and handoff to clinicians so the experience remains consistent from the first inquiry through ongoing care.

Leadership accountability must become systematic. Weekly red, amber, and green performance reports can track lead response, appointments, attendance, conversion, revenue, and follow-up. When an important metric falls behind, a named owner and recovery deadline should be assigned before the issue compounds into months of losses.

Revenue growth should include a structured offer ladder built around attraction, premium recommendations, appropriate lower-cost alternatives, and continuity. A strong entry offer can bring qualified prospects into the clinic, while relevant wellness products and ongoing customer-success check-ins can increase lifetime value without compromising the integrity of the primary treatment protocol.

Viewers will gain a practical framework for educating cold prospects, improving high-ticket conversion, aligning an entire clinic around the customer journey, and managing performance through clear accountability. To connect with Deven or explore partnership opportunities, email contact@jivasa.com. His book, The Declaration of American Experiment 2.0, can be found on Amazon by searching the title and Deven Patel.