Hiring a ghostwriter isn't handing the book off. Liz Heflin writes nonfiction business books — and now publishes them end to end through her own press — and she tells clients to plan for 10 to 30 hours of interviews and six months to a year before a manuscript is in hand.

In this episode: when a ghostwriter makes sense versus a book coach versus writing it yourself, the four stages of the process and where your time actually goes, why the return on a business book sits in the offer on the back end rather than the cover price, and how a ghostwriter captures your voice on the page.

Connect with Liz Heflin: https://www.linkedin.com/in/liz-heflin/

🌐 http://beehivebookmarketing.com/podcast

Chapters:
00:00 — Intro
01:15 — When does hiring a ghostwriter make sense?
04:40 — The ghostwriter as accountability partner
06:42 — How much of your time it still takes
07:13 — The four stages: strategy, interviews, writing, edits
09:43 — Six months to a year from kickoff to manuscript
10:27 — Ghostwriter vs. book coach vs. writing it yourself
14:30 — Nobody writes a book in isolation
15:36 — Why paying for it is what gets it finished
16:33 — The real ROI: clients and stages, not copies
18:33 — How a ghostwriter captures your voice
20:04 — Why the first draft never sounds exactly like you
22:05 — Where to find Liz

#bookmarketing #ghostwriting #businessbooks