If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done?
Host Justin Rubner talks with Bill Harper, Chief Creative Officer of BrandBossHQ, about this.
Topics discussed:
- CMOs are increasingly brought on to fix singular problems
- CMOs need to manage expectations in addition to overseeing marketing
- Why old playbooks don't work
- How CMOs should set intentions and collaborate
- What they're doing wrong
- An action plan to fix this
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