『High Intent』のカバーアート

High Intent

High Intent

著者： Justin Rubner
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High Intent explores unfiltered lessons from the frontlines of modern marketing.


Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond.


- Why are CMOs disappearing?

- What behavioral science principles can marketers employ to ensure better conversions?
- How should a new marketing leader scale an early-stage company?

- How can we get sales reps to follow through on cold MQLs?


... These are just some of the topics we explore.

About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard.


A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity.


© 2026 High Intent マーケティング マーケティング・セールス 経済学
エピソード
  • Hiring Your Next Marketing Leader: What CEOs Get Wrong

    Hiring Your Next Marketing Leader: What CEOs Get Wrong
    2026/04/29

    How can an executive team assess top 1% talent in minutes flat.

    Why background is only part of the story.

    Why psychometric testing is so important.

    These are just a few topics we discuss with Huff Logue, an executive recruiter and coach with more than 30 years of experience.

    High Intent explores unfiltered lessons from the frontlines of modern marketing. I'm your host, Justin Rubner.



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    57 分
  • Why Do So Many Companies Ignore Customer Marketing?

    Why Do So Many Companies Ignore Customer Marketing?
    2026/04/21

    The next time you’re at your company’s town hall, pay attention to this:The amount of congrats on the new logos your Sales team generated vs. the time allocated to the 13 existing customers who renewed last quarter.

    Chances are, it’s lopsided to say the least toward new sales.

    Howard Flint, CEO of GhostPartner, a content and customer marketing agency, has a thing or 10 to say about that:

    How customer marketing can not only keep customers happy but how it can uncover hidden problems.

    How it's low work and high return.

    How to come up with ideas and create landing pages using AI.

    High Intent explores unfiltered lessons from the frontlines of modern marketing, hosted by Justin Rubner.

    If you like this content, do subscribe!
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    39 分
  • Does Your PE-Backed Company Need a Marriage Therapist?

    Does Your PE-Backed Company Need a Marriage Therapist?
    2026/04/17

    How can CMOs be more board fluent?

    Why is customer retention such a missed focus?

    How does marketing-CS-sales misalignment causes so many problems?

    Fred Penteado is an outsider. And that is where his value lies. Penteado, owner of 129 Advisory, counsels mostly PE-backed companies on growth.

    You could call him a marriage counselor. And he's the next guest on High Intent. I'm your host, Justin Rubner.

    If you're in a GTM role at a venture-backed company, you'll want to watch this episode.

    Make sure to follow this channel. High Intent is also available on YouTube.

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    52 分
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