『High Intent』のカバーアート

High Intent

High Intent

著者： Justin Rubner
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概要

High Intent explores unfiltered lessons from the frontlines of modern marketing.


Hosted by Justin Rubner, High Intent features interviews with innovators in brand building, demand generation, sales conversion and beyond.


- Why are CMOs disappearing?

- What behavioral science principles can marketers employ to ensure better conversions?
- How should a new marketing leader scale an early-stage company?

- How can we get sales reps to follow through on cold MQLs?


... These are just some of the topics we explore.

About your host: Justin has spent his marketing career building and scaling marketing programs — for tech startups and Fortune 500 companies ranging from NCR to CoStar Group. He also was a brand strategist for the Air National Guard.


A former business reporter, Justin brings positioning and storytelling front and center to his approach to ensure clarity, pipeline growth and long-term brand equity.


© 2026 High Intent マーケティング マーケティング・セールス 経済学
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  • The Revolving Door: Why is CMO Tenure So Short?

    The Revolving Door: Why is CMO Tenure So Short?
    2026/03/11

    If you’re aspiring to make that leap from VP to Chief Marketing Officer, you’ll want to be aware that it’s a bit of a bloodbath up there. Of all the C suite, CMO tenure is by far the shortest. Why is this, and what can be done?

    Host Justin Rubner talks with Bill Harper, Chief Creative Officer of BrandBossHQ, about this.

    Topics discussed:

    • CMOs are increasingly brought on to fix singular problems
    • CMOs need to manage expectations in addition to overseeing marketing
    • Why old playbooks don't work
    • How CMOs should set intentions and collaborate
    • What they're doing wrong
    • An action plan to fix this
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    36 分
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