『High-Income Business Writing』のカバーアート

High-Income Business Writing

High-Income Business Writing

著者： Ed Gandia
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 Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, "doable" systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what's working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Learn more at b2blauncher.com/podcast.Copyright 2019 Gandia Communications Inc. 経済学
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  • #385: What to Do When Clients Break Their Promises

    #385: What to Do When Clients Break Their Promises
    2025/12/03

    Ever had a client drop the ball? They miss a key deadline, shift direction mid-project, or conveniently "forget" what you both agreed on?

    It's maddening, right?

    Those moments can make even the most seasoned freelancer question everything about their business.

    But here's the twist: those "broken promises" might actually be pointing to your biggest opportunities for growth.

    In this short episode, we're diving into what really lies beneath client chaos — and how to turn frustration into a roadmap for stronger systems, better communication, and a more resilient business.

    What You'll Learn

    • Why client "failures" often signal a systems gap, not a people problem
    • How to identify and fix weak spots in your expectations, communication, and boundaries
    • The mindset shift that transforms frustration into clarity
    • Simple tools (like a change request form!) that can turn scope creep into smooth, profitable processes

    Key Takeaways

    • Every "broken promise" reveals a gap in your value exchange.
    • Outlier clients exist, but most missteps are fixable with clearer expectations and structure.
    • When you make expectations crystal clear and reinforce them consistently, chaos disappears.
    • The solution is often better systems and boundaries.
    • What feels like rejection is often an invitation to improve your business model.
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    4 分
  • #384: The Value Shift—Where the Money Goes When AI Makes Content Creation Effortless

    #384: The Value Shift—Where the Money Goes When AI Makes Content Creation Effortless
    2025/11/19
    Freelancers everywhere are feeling it. The ground beneath our feet is shifting, because AI isn't just changing how we write. It's also changing where value lives in our industry. In this episode, I break down what few people are talking about: your writing skills might still be world-class, but they're now solving the wrong problem. Much of what I discuss was inspired by the brilliant new book Reshuffle: Who Wins When AI Restacks the Knowledge Economy by Sangeet Paul Choudary. The constraint that once made your writing indispensable has moved. And if you don't move with it, you risk becoming the business equivalent of a brilliant typewriter repair shop in 1975. I dive deep into the real economic shift happening under AI's rise, revealing how to follow where value is migrating in your market before your competitors do. What You'll Learn Why AI hasn't destroyed demand for writers; it's just moved the constraint How to spot the new "value zones" in your market before others see them Why "average" AI content isn't your protection (and what is) The critical shift from creation to curation, and how to monetize your judgment How to reframe your positioning around risk, coordination, and confidence A simple 3-step method to identify where your next big opportunity lies Why your future role looks less like a writer and more like a producer or orchestrator Key Ideas and Takeaways 1. The Sommelier's Secret Your clients aren't drowning in a lack of content. They're drowning in options. AI made creation cheap, but it didn't make discernment easy. The most valuable freelancers now sell confidence and clarity, not just words. 2. Follow the Constraint The value constraint has shifted: From scarcity to risk (ensuring AI content doesn't harm the brand) From production to coordination (helping teams align their AI use) From creation to curation and orchestration (judgment, taste, and integration) 3. Be the Fugu Chef Like a sushi master trusted with a poisonous fish, your job is now about managing risk and trust. Clients will pay more for your judgment than your keyboard. 4. The Rick Rubin Lesson Think this is all outside your wheelhouse? I urge you to reconsider. You have more skill, wisdom, and capability than you think. Music producer Rick Rubin can't play a single musical instrument or read music. But he produces masterpieces. Your value is no longer in typing faster or crafting prettier sentences. It's in creating the conditions for the right ideas and messages to emerge. 5. Rebundling Your Business The future isn't about resisting AI. Instead, it's about rebundling your value around new constraints: From "I write blog posts" to "I ensure your content strategy doesn't become an AI dumpster fire." From "I write email campaigns" to "I orchestrate customer journeys across your entire AI-powered stack." From "I create copy" to "I protect your reputation while scaling your message." 6. Your 30-Day Constraint Hunt Start finding your next opportunity: List what clients pay you for today. Ask what happens when AI makes each thing 10x faster and cheaper. Find the break points, the new problems that emerge when your old services get automated. That's where your next business model lives. Action Steps Run a "Constraint Audit": Pick one client and map where things break when AI enters the picture. Test a Micro-Offer: Solve one small constraint (e.g., "brand safety audit for AI content"). Rework Your Positioning: Stop describing what you do. Start describing what you protect or enable. Experiment with New Framing: "I manage [CONSTRAINT] so you can [OUTCOME] without [RISK]." Memorable Soundbites "Your writing skills are now solving the wrong problem." "The constraint that used to keep your skills in demand is moving rapidly." "AI has removed that obstacle, that constraint." "This is the dumbest and most incapable these tools will ever be." "The constraint is rapidly moving from 'create content' to 'ensure content doesn't erode or destroy our reputation.'" "We're becoming the fugu chefs of content." "The break points, that's where you might just find your next business model." "You're not selling writing. You're selling judgment, coordination, and confidence in a world where writing is free but trust is expensive." "Stop asking 'What can't AI do yet?' Start asking 'What does AI break?' Because in that break, in that new constraint, that's where your next level lives."
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    53 分
  • #383: The Art of 'Conversing' with AI

    #383: The Art of 'Conversing' with AI
    2025/11/05

    Imagine walking into a friend's house and rattling off a 20-minute monologue with every single detail of a challenge you're facing.

    No pause. No space for questions. Just a nonstop, 20-minute word vomit.

    That's how most of us are using AI. We dump a giant wall of text into a prompt, cross our fingers, and hope for magic. Instead of working with AI, we're treating it like a command line.

    No wonder the results often fall flat!

    In this short episode, I share a better way—one that mirrors the way we'd talk with a trusted colleague. When you approach AI as a conversation partner, you open the door to deeper insights, sharper thinking, and far better results.

    What You'll Learn in This Episode:

    • Why "one shot" prompting works against you most of the time.
    • How to reframe AI interactions as a natural dialogue.
    • The 3R Prompting Framework: Role, Reference, Requirements.
    • Practical ways to build your ideas step by step through conversation.
    • How this iterative approach keeps your critical thinking skills sharp.

    Key Takeaways

    • Think conversation, not commands. Don't unload every detail upfront—start small and build.
    • Use the 3Rs. Define the Role you want AI to play, provide the essential Reference, and clearly state your Requirements.
    • Stay in the driver's seat. A healthy back-and-forth keeps you engaged and prevents outsourcing your thinking entirely.
    • Break it down. Just like building a house, you lay the foundation first and add each piece thoughtfully.

    Try This Exercise

    Next time you open up your favorite AI tool, instead of pasting in a giant prompt, try this:

    1. Start with the core issue.
    2. Ask AI a probing question like: What key themes do you see here?
    3. Use its response to refine your thinking.
    4. Layer in more details only as needed.

    You'll be surprised how much better the output (and your own clarity) becomes.
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    9 分
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