Creating a course is easy. Creating one that actually changes lives is something else entirely.

In this episode of Her Table, Her Rules, Juliet Peters sits down with Jasmine Jonte, founder of CRE8TION, to explore what it really takes to go from teacher to CEO and build courses that deliver measurable results. Jasmine shares how her early years teaching in one of the lowest-performing schools in the country shaped her philosophy around learning.

Jasmine explains why most online programs fall short. Too many experts rush to productize without testing their ideas, skip audience research, or rely on long videos filled with stories that don't move students forward. She challenges the idea that expertise alone makes a great course. Instead, she emphasizes data, clarity of promise, and support structures that match how the ideal client actually learns.

This episode is a powerful reminder that women don't have to choose between impact and income.

Watch now here: From Teacher to CEO: Building Courses That Actually Deliver Results.

Jasmine Jonte is the founder of CRE8TION, a Done-For-You course creation agency that keeps online experts, speakers, and consultants in their genius zone. After navigating the highs of breakthrough and the lows of burnout, she discovered her true gift as a Creative Integrator—translating expertise into online programs that actually get students results. Jasmine specializes in extracting the "fiyah" moments from an expert's brilliance while removing the overwhelm that stalls growth. Her work empowers thought leaders to focus on what they do best while she and her team build the engine behind their impact.

Website: https://www.jasminejonte.com/

Cre8tion: https://www.cre8tion.co/

IG: https://www.instagram.com/jasminejonte

YT: https://www.youtube.com/@JasmineJonteCRE8TION

Juliet Peters, founder of Framework Legal, brings a wealth of experience toher legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Funnels don't have to feel pushy, technical, or intimidating. When done right, they become a pathway for connection.

In this episode of Her Table, Her Rules, Juliet Peters explores with Willa Kammerer, Founder of Firestarter Funnels and Host of Firestarter Podcast, reframes funnels as structured, supportive customer journeys. Willa explains the key difference between a passive website and a directed funnel, and why that distinction matters for women building purpose-driven businesses.

Willa breaks down the three pillars behind successful campaigns: clear positioning and messaging, aligned offers with a natural path for growth, and backend systems that nurture relationships through automation. She also addresses the real reasons women hesitate to overwhelm tech, bro-marketing models, and fear of getting it "wrong."

If sales has ever felt uncomfortable or overly complicated, this episode offers a grounded, values-driven perspective. Tune in now: The Feminine Approach to Funnels and Sales and see how funnels can support your mission without compromising your voice.

Willa Kammerer is the founder of Firestarter Funnels and the host of The Firestarter Podcast, where she helps entrepreneurs and experts build high-caliber brands that lead with clarity, credibility, and confidence. With over 15 years of experience as an entrepreneur and brand strategist, she has scaled Firestarter Interactive into a multi–7-figure agency serving Ivy League institutions, global foundations, and visionary organizations. Willa's work blends strategic storytelling, digital systems, and business design to help leaders command the room and influence with authenticity. Through her Firestarter Brand Accelerator, she supports ambitious individuals in crafting magnetic personal brands and stepping into their most impactful presence.

Personal Website: https://willakammerer.com/

Company's Website: https://go.firestarterix.com/

FB: https://www.facebook.com/willakammerer/

IG: https://www.instagram.com/willakammerer

LI: https://www.linkedin.com/in/willakammerer/

Threads: https://www.threads.com/@willakammerer?xmt=AQF0R3y4dT0i4_15pgJmkPsahbVvQPFehyJGVsBDXaacYCg

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Leadership can feel strong, steady, and sustainable when it's grounded in self-awareness and intention.

In this episode of Her Table, Her Rules, Juliet Peters explores mindful leadership with Jennifer Maggiore, CEO of Always This Good, who shares how her early career in social media evolved into leadership work rooted in mindfulness, identity, and burnout prevention. Her experience as an entrepreneur revealed a hard truth: personal patterns, emotional strain, and unexamined beliefs always show up in business.

You'll discover why many women struggle with overgiving, hesitation, and self-sacrifice in leadership roles. Jennifer explains how integrating mindfulness, self-awareness, and clear boundaries allows women to lead with confidence while staying grounded. The focus stays on building sustainable leadership that supports both professional success and personal well-being.

See how mindful leadership creates space for long-term impact without losing yourself along the way. Watch the full episode of Mindful Leadership: How Women Lead Without Losing Themselves.

Jennifer Maggiore is the CEO of Always This Good, where she helps high-achieving entrepreneurs and corporate teams grow without sacrificing their well-being. With a background in branding, digital media, and business consulting since 2005, she brings a results-driven yet deeply human approach to leadership. Through consulting, peer advisory programs, and immersive retreats, Jennifer integrates mindfulness, wellness, and self-care into sustainable business growth. Her work challenges the belief that success requires burnout

IG: https://www.instagram.com/jennifer_maggiore/

LI: https://www.linkedin.com/in/jennifermaggiore/

Connect with Always This Good

Website: https://alwaysthisgood.com/

FB: https://www.facebook.com/alwaysthisgood

IG: https://www.instagram.com/alwaysthisgood

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Choosing yourself can feel uncomfortable, especially when you've been taught to put everyone else first.

In this episode of Her Table, Her Rules, speaks with Yolanda Martinez about what it truly means to show up for yourself. Yolanda shares her journey from growing up as a migrant farm worker to building a life rooted in self-worth, boundaries, and personal responsibility. She explains how early decisions to trust her voice shaped her path and eventually led her to create the 21DaysWithYolanda program.

You'll explore why women hesitate to take up space, how cultural expectations quietly shape behavior, and what shifts when women commit to themselves without apology. Yolanda highlights the importance of showing up consistently, honoring self-care, and replacing guilt with clarity.

Stop living by expectations and start making choices that feel true. Watch the full episode of Why Choosing Yourself Is the Hardest—and Best—Move.

Yolanda Martinez is a women's success coach, motivational speaker, and the creator of 21DaysWithYolanda, a transformational program designed to help women reclaim their voice and choose themselves. Originally from Mexico, Yolanda's journey from migrant farm worker to empowered leader shaped her deep commitment to self-worth, self-care, and self-leadership. With a background in teaching, fashion, and personal development, she helps women break free from limiting patterns and show up fully in their lives. Her work centers on courage, boundaries, and honoring your inner power.

Website: https://21dayswithyolanda.com/blog/

Facebook: https://www.facebook.com/yshoegal

Instagram: https://www.instagram.com/iamyolandamartinez/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Many women lead successful lives on paper yet quietly feel misaligned, unseen, or stuck in roles shaped by expectations rather than truth.

In this episode of Her Table, Her Rules, Juliet Peters explores the shift from performing who you think you should be to owning who you truly are with Tina Schaaf, Founder of The Executives Agent™ and CEO of The Schaaf Group. Tina shares how identity not titles, status, or approval shapes confidence, clarity, and long-term fulfillment for women at every stage of leadership.

Together, they unpack how "shoulds" slowly shrink women's voices, why misalignment leads to burnout even at the highest levels, and how reconnecting with your core identity restores agency, presence, and purpose. You'll hear grounded insight for women who sense they're capable of more but want it to feel aligned, not exhausting.

If you're ready to replace pressure with clarity and lead from a place that actually feels like you, watch the full episode of From "I Should Be" to "I Am": A Woman's Leadership Awakening.

Tina Schaaf is an executive coach, leadership strategist, speaker, and trusted advisor on a mission to help high-level professionals rediscover who they are and rise with confidence, clarity, and calling. With over 20+ years of experience in executive recruiting, executive search, business growth, and transformational coaching, Tina brings a rare blend of strategic expertise and spiritual discernment to her work. Her personal journey ignited a deep passion for helping others reclaim their worth, rewrite their story, and build lives and careers anchored in purpose. She empowers leaders to move from uncertainty to unshakable vision, equipping them to step into the next chapter of life with boldness, faith, and renewed direction. She is the author of Disruption by Design™, a transformative framework that guides professionals through a proven process to clarify, claim, and commit to elevating their life and career—by design, not default.

IG: https://www.instagram.com/executivesagent/

LinkedIn: https://www.linkedin.com/in/tinaschaaf/

The Schaaf Group:

Website: https://www.theschaafgroup.com/

LinkedIn: https://www.linkedin.com/company/the-schaaf-group/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

When women stop quieting their inner voice and start trusting it, business transforms.

In this episode of Her Table, Her Rules, Juliet Peters sits down with Leah Williams, founder of The Barefoot Trail Foundation, who shares how her journey from paralegal to HVAC business co-owner to wellness park founder was never about titles. It was always about listening to what lit her up and having the courage to follow it.

From negotiating ownership in a male-dominated industry to walking away and planting roots in a field of her own making, Leah proves that trusting your instincts and knowing your worth are two of the greatest tools a woman can carry.

Take a moment to listen. You may find the clarity you've been waiting for. Tune in to the full episode of A Bold New Beginning: How to Reinvent Your Life at Any Age.

Leah Williams, MBA, is the founder of The Barefoot Trail Foundation, a 501(c)(3) dedicated to creating beautiful forested parks where individuals and families can reconnect with nature, restore their health, and experience the grounding benefits of walking barefoot. After more than a decade as co-owner of SG Mechanical Air, Leah made a powerful pivot from HVAC to holistic healing transforming her leadership experience into a mission-driven movement centered on wellness and community. With dual MBAs and a passion for innovative health practices, she is redefining what healing spaces can look like.

Website: https://thebarefoottrail.org/

LI: https://www.linkedin.com/in/lwilliams8888/

FB: https://www.facebook.com/@the.barefoot.trail

IG: https://www.instagram.com/thebarefoottrail/

TikTok: https://www.tiktok.com/@thebarefoottrail

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

When women stop quieting their inner voice and start trusting it, business transforms.

In this episode of Her Table, Her Rules, Juliet Peters connects with Dr. Robyn McKay, Award-Winning Therapist with a PhD in Counseling Psychology, who brings science and soul together to guide high-performing women. Robyn challenges the outdated notion that logic must lead and emotion must be hidden. Instead, she offers a grounded and spiritual path forward where intuition, emotional intelligence, and nervous system awareness are your sharpest tools.

They unpack what it means to make space for your sensitivity, regulate your energy, and make decisions rooted in inner clarity. Your intuition isn't a weakness. It's your strategy.

Watch the full episode of The Courage to Trust Your Inner Knowing and see how intuition can guide your next bold move.

Dr. Robyn McKay is an award-winning therapist and trusted strategic advisor to leaders at the highest levels of medicine, technology, finance, and entertainment. With a PhD in Counseling Psychology and deep expertise in the psychology of giftedness, she supports high-impact women who are navigating complex leadership, visibility, and the quiet pressures that come with being the one others rely on. Robyn is known for seeing what others miss—tracking intuition, unspoken motivations, and the patterns that shape powerful decision-making. Her rare blend of psychological insight and strategic clarity helps women lead from their deepest inner knowing.

Website: https://www.drrobynmckay.com/

FB: https://www.facebook.com/robynmckayphd

LI: https://www.linkedin.com/in/robynmckay1/

IG: https://www.instagram.com/robynmckayphd/

YT: https://www.youtube.com/@robynmckayphd/videos

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the dayto-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal