Legal mistakes can cost you your brand, money, and peace of mind. Yet, so many women skip this crucial step when building their businesses.

In this episode of Her Table, Her Rules, Juliet Peters speaks with Sarah Gilliland, founding attorney of Rising Brand Legal, about what every woman founder needs to know to protect her brand and build a business that lasts. Sarah shares her journey from burnout to building a practice that helps women navigate trademarks, contracts, and the hard truths behind business growth.

This episode is packed with practical advice on branding, the importance of trademark strategy, how to handle contracts the smart way, and the unique mindset hurdles women face when scaling.

Tune in to the full episode of Why Every Woman Founder Needs Real Protection.

Sarah Gilliland is the Founding Attorney of Rising Brand Legal, where she helps women founders protect their businesses through smart trademark strategy, airtight contracts, and rock-solid legal foundations. With over 15 years of entrepreneurial experience herself, she deeply understands the risks, late nights, and big dreams that come with building a brand. Sarah specializes in simplifying complex intellectual property issues so founders can confidently safeguard what they've worked so hard to create. She believes protecting your brand is securing your legacy.

Rising Brand Legal: https://www.risingbrandlegal.com/

Sarah on LinkedIn: https://www.linkedin.com/in/trademark-lawyer-sarahg/

FB: https://www.facebook.com/sarahdawnesq/

IG: https://www.instagram.com/thelawyersarah/

TikTok: https://www.tiktok.com/@thelawyersarah

Threads: https://www.threads.com/@thelawyersarah

Juliet Peters, founder of Framework Legal, brings a wealth of experience to

her legal career. She worked first as a television news journalist and later

transitioned into law. She earned her JD Cum Laude from ASU in 1998 and

began as a civil litigator specializing in complex commercial disputes. Juliet

has also served as Division Chief Counsel for the Child and Family Protection

Division of the Attorney General's Office, overseeing a team of 380 lawyers

and staff statewide. In her role as Vice President and In-House Counsel for a

large Phoenix ice cream franchisor, she collaborated closely with various

business departments, including Human Relations, Real Estate, and Marketing,

while advising C-suite executives on crisis management and strategic

initiatives. Her diverse background gives her a unique perspective on the day-

to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

When innovation meets intention, business becomes something far more powerful.

In this episode of Her Table, Her Rules, Juliet Peters connects with Heather Locke, Founder & CEO of Hammersmith Support, a web and marketing company navigating the fast-changing digital world. Heather opens up about launching her company with a newborn, scaling through bold decisions, and redefining what it means to lead with clarity and creativity.

From hiring her first team member to managing hundreds of websites, Heather shares how she transformed client requests into scalable service models and now integrates AI automations to stay ahead. She walks us through the realities of growth, the hurdles of capacity planning, and the mindset shifts that helped her embrace uncertainty and move forward with confidence.

Tune in to the full episode of Leading a Digital Company in the AI Era.

Heather Locke is the Founder and CEO of Hammersmith Support, a woman-owned web development agency dedicated to helping businesses show up online with clarity, confidence, and impact. With over 20 years of experience, she specializes in building high-performing WordPress websites that reflect a brand's true identity and support long-term growth through maintenance, SEO, and dependable hosting. Heather leads a tight-knit team that prioritizes real connection—listening, understanding, and translating tech into simple, empowering guidance for clients nationwide. Her commitment to service extends beyond business through mentorship, nonprofit support, and community involvement.

LI: https://www.linkedin.com/in/heatherlockeaz/

Hammersmith Support: https://hammersmithsupport.com/

LI: https://www.linkedin.com/company/hammersmithsupport/

IG: https://www.instagram.com/hammersmithsupport/

FB: https://www.facebook.com/hammersmithsupport

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

True visibility starts with a brand that reflects your purpose and feels like home.

In this episode of Her Table, Her Rules, Juliet Peters sits with Caitlin Penny, founder of Copper Theory Creative, who started her own creative agency at just 23. Caitlin breaks down how branding is so much more than a logo. It's a full experience, one that reflects your purpose, values, and voice.

From bootstrapping her business with zero financial training to growing a purpose-driven design studio with a powerful all-women team, Caitlin gets real about what it takes to build a profitable brand that makes an impact. She challenges the idea that visibility has to mean "twirling on camera," and offers a refreshing take on showing up in ways that feel right for you.

Your brand is your superpower and you're already enough to lead with it.

Watch the full episode of Branding That Empowers Women to Be Seen.

Caitlin Penny is the founder of Copper Theory Creative, a bold branding agency dedicated to helping women-led businesses be unmistakably seen. As a brand strategist and creative visionary, she crafts unapologetic brands that spark connection, loyalty, and confidence. Caitlin specializes in turning real estate professionals, financial experts, wellness brands, and community-driven organizations into unforgettable market leaders. Her work bridges in‑person presence with online identity, ensuring women show up clearly and powerfully in every space they occupy.

Website: https://coppertheorycreative.com/

LinkedIn: https://www.linkedin.com/in/caitlinpenny/

FB: https://www.facebook.com/CopperTheoryCreative

IG: https://www.instagram.com/coppertheorycreative/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Guiding your business through intuition brings clarity, confidence, and depth to every decision you make.

In this episode of Her Table, Her Rules, Juliet Peters shares space with Shab Azma to explore how deep spiritual connection and grounded decision-making can fuel purpose-led entrepreneurship. From working with A-list talent to founding ARC Collective, Shab recounts her transition from corporate burnout to building women-led branding agency shaped by clarity, community, and soul.

Shab also reveals how she's helping clients create content that bridges spirituality and mainstream culture making deeper conversations more human, accessible, and powerful.

This episode is for any woman redefining success on her terms. Watch now: When Intuition Becomes the Ultimate Business Strategy with Shab Azma.

Shab Azma is the founder of ARC Collective, a media company built at the intersection of culture, consciousness, and strategy. With over 25 years in the entertainment industry, she has guided A-list talent and mission-driven experts while collaborating with powerhouse brands. Known as an Intuitive Strategist and Conscious Visionary, Shab blends a producer's precision with a healer's insight to help creators align passion, purpose, and profession. Her signature approach transforms inner knowing into actionable business strategy with soul.

LinkedIn: https://www.linkedin.com/in/shab-azma-71826b1/

Website: https://www.arccltv.com/shabnam

ARC Collective on IG: https://www.instagram.com/arccltv/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Business works best when logic meets intuition. Trusting your gut can lead to the most aligned and powerful decisions.

In this episode of Her Table, Her Rules, Juliet Peters chats with Sabrina Guler, founder of Intuitive CEO™ and seasoned entrepreneur, to explore how intuition can become your most reliable business partner. From losing everything to building a multi-million dollar venture, Sabrina shares how she used inner guidance to shape her path.

Sabrina opens up about walking away from the security of corporate life, the lessons from raising $80 million in private equity, and why staying connected to your vision matters more than having a perfect plan. She also introduces a tool she created, an Oracle card deck for entrepreneurs, designed to help women reconnect with their inner knowing during high-stress moments.

Ready to start building a business that reflects who you truly are? Tune in to the full episode of Leading With Intuition: The Secret Power in Business with Sabrina Guler.

Sabrina Guler is the founder of Intuitive CEO™ and a seasoned entrepreneur who helps founder-led companies scale through clarity, creativity, and intuition. With experience launching products at Apple and advising ventures that have surpassed $100M, she brings deep expertise in validating traction and navigating industries without playbooks. Sabrina works with startups in health, wellness, and CPG through both advisory and equity-based partnerships. She is also the author of The Finance Feminine Oracle and a sought-after speaker featured in Business Insider, USA Today, and VentureBeat.

Website: https://sabrinaguler.com/

Linkedin: https://www.linkedin.com/in/sabrinaguler/

IG: https://www.instagram.com/sabrinamguler/?hl=en

TikTok: https://www.tiktok.com/@sabrina.guler

Juliet Peters, founder of Framework Legal, brings a wealth of experience to

her legal career. She worked first as a television news journalist and later

transitioned into law. She earned her JD Cum Laude from ASU in 1998 and

began as a civil litigator specializing in complex commercial disputes. Juliet

has also served as Division Chief Counsel for the Child and Family Protection

Division of the Attorney General's Office, overseeing a team of 380 lawyers

and staff statewide. In her role as Vice President and In-House Counsel for a

large Phoenix ice cream franchisor, she collaborated closely with various

business departments, including Human Relations, Real Estate, and Marketing,

while advising C-suite executives on crisis management and strategic

initiatives. Her diverse background gives her a unique perspective on the day-

to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Emotional intelligence is one of the most powerful tools women can lead with that strengthens relationships.

In this episode of Her Table, Her Rules, Juliet Peters sits down with Melissa Nanavati, Relationship Architect, Global Keynote Speaker, and Author, who shares about nurturing meaningful connections at home and in high-impact spaces. They explore practical strategies to stop resentment in its tracks and stay connected through courage, play, and presence.

With her unique blend of neuroscience, communication, and personal experience, Melissa breaks down why emotional intelligence matters more than ever. Whether you're single, dating, or decades into marriage, she offers science-backed tools that help women build relationships that actually work.

If you've ever felt like your personal life takes a backseat to your professional drive, this episode is your sign to recalibrate.

Tune in NOW: Why Emotional Intelligence Is Every Woman's Superpower with Melissa Nanavati.

Melissa Nanavati is a Relationship Architect, Global Keynote Speaker, and Author who helps high performers master courageous communication through emotional intelligence. With over 15 years of experience working with Fortune 100 companies and ambitious individuals, she teaches how to build peaceful, high-performing relationships without sacrificing ambition. Her signature framework, Peak Performance Love™, blends neuroscience, lived experience, and proven tools to turn hard conversations into deeper connections. Melissa's BRAVE communication method empowers women to lead with clarity, confidence, and calm both at home and in high-pressure environments

Learn more at: https://www.melissananavati.com/

Linkedin: https://www.linkedin.com/in/melissananavati/

Instagram: https://www.instagram.com/MelissaNanavati/#

YouTube: https://www.youtube.com/@PeakPerformanceLove

Juliet Peters, founder of Framework Legal, brings a wealth of experience to

her legal career. She worked first as a television news journalist and later

transitioned into law. She earned her JD Cum Laude from ASU in 1998 and

began as a civil litigator specializing in complex commercial disputes. Juliet

has also served as Division Chief Counsel for the Child and Family Protection

Division of the Attorney General's Office, overseeing a team of 380 lawyers

and staff statewide. In her role as Vice President and In-House Counsel for a

large Phoenix ice cream franchisor, she collaborated closely with various

business departments, including Human Relations, Real Estate, and Marketing,

while advising C-suite executives on crisis management and strategic

initiatives. Her diverse background gives her a unique perspective on the day-

to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Taking ownership is standing firmly in who you are, trusting your vision, and being bold enough to bet on yourself.

In this episode of Her Table, Her Rules, Juliet Peters meets with Monica May-Dunn, CEO of Arizona Escrow & Financial Corporation, to talk about what it really takes to shift from employee to owner. They explore the challenges of financing a business purchase, why knowing your business valuation matters, and how leading with intention builds a culture people want to be part of.

Monica shares her journey from CFO to CEO, the three-year process of buying the company, and the inner mindset that made the leap possible. She reveals the hard-won leadership lessons that came from facing fear, learning to delegate, and honoring her own pace.

If you've ever questioned whether you could lead something bigger, this episode will show you what it means to rise with purpose and resilience.

Tune in NOW: The Courage to Take Ownership.

Monica May-Dunn is the CEO and owner of Arizona Escrow & Financial Corporation, where she leads with a blend of fierce precision and heartfelt integrity. With over 30 years in the business, Monica transitioned from CFO to CEO, eventually purchasing the company she helped grow. Known for creating a collaborative, values-driven culture, she empowers her all-star team to deliver trusted solutions in high-stakes transactions. Monica's leadership is rooted in intentional growth, human connection, and a deep commitment to getting it right the first time.

Connect with Monica May-Dunn:

Linkedin: https://www.linkedin.com/in/monica-may-dunn-b19a04b/

Call at: 602-956-2629

Company: Arizona Escrow & Financial Corporation

Website: https://www.arizonaescrow.com/

Facebook: https://www.facebook.com/arizonaescrow/

Instagram: https://www.instagram.com/arizonaescrow/#

X: https://x.com/arizonaescrow

YouTube: https://www.youtube.com/@ArizonaEscrowFinancial

LinkedIn: https://www.linkedin.com/company/arizona-escrow-&-financial-corporation/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Thriving in commercial real estate takes vision, courage, and a deep belief in your worth.

In this episode of Her Table, Her Rules, Juliet Peters connects with Daniell Thompson, owner and operator of 94 Hundred Corporate Center, to explore how she built a thriving business in one of the most male-dominated industries. They discuss the importance of trusting your gut, seizing opportunities even when fear creeps in, and learning when to say no.

From starting as a leasing agent to owning and operating a 35,000-square-foot executive suite, Daniell shares the bold decisions, risks, and mindset shifts that shaped her career.

If you've ever wondered what it takes to rise in spaces not built for you, this episode will show you how to own your place and thrive on your terms.

Tune in NOW: Breaking Barriers in Commercial Real Estate with Daniell Thompson.

Daniell Thompson is the Owner and Operator of 94 Hundred Corporate Center, a 35,000-square-foot executive suite company offering full-service, move-in ready office suites ranging from 100 to 2,000 square feet. With more than 18 years of experience in Commercial Real Estate, Daniell has worked across all sides of the business—including brokering new deals, lease negotiations, property management, and consulting/managing executive suite businesses. Her passion for the executive suite industry remained unwavering throughout her career, eventually advancing her from employee to partner and ultimately to 100% owner of 94 Hundred Corporate Center, located in the heart of North Scottsdale.

Connect with Daniell Thompson:

Website: https://9400shea.com/

LinkedIn: https://www.linkedin.com/in/daniell-thompson-0ab48b18/

Facebook: https://www.facebook.com/9400shea/

Instagram: https://www.instagram.com/94hundredshea/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to

her legal career. She worked first as a television news journalist and later

transitioned into law. She earned her JD Cum Laude from ASU in 1998 and

began as a civil litigator specializing in complex commercial disputes. Juliet

has also served as Division Chief Counsel for the Child and Family Protection

Division of the Attorney General's Office, overseeing a team of 380 lawyers

and staff statewide. In her role as Vice President and In-House Counsel for a

large Phoenix ice cream franchisor, she collaborated closely with various

business departments, including Human Relations, Real Estate, and Marketing,

while advising C-suite executives on crisis management and strategic

initiatives. Her diverse background gives her a unique perspective on the day-

to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal