Legal mistakes can cost you your brand, money, and peace of mind. Yet, so many women skip this crucial step when building their businesses.

In this episode of Her Table, Her Rules, Juliet Peters speaks with Sarah Gilliland, founding attorney of Rising Brand Legal, about what every woman founder needs to know to protect her brand and build a business that lasts. Sarah shares her journey from burnout to building a practice that helps women navigate trademarks, contracts, and the hard truths behind business growth.

This episode is packed with practical advice on branding, the importance of trademark strategy, how to handle contracts the smart way, and the unique mindset hurdles women face when scaling.

Tune in to the full episode of Why Every Woman Founder Needs Real Protection.

Sarah Gilliland is the Founding Attorney of Rising Brand Legal, where she helps women founders protect their businesses through smart trademark strategy, airtight contracts, and rock-solid legal foundations. With over 15 years of entrepreneurial experience herself, she deeply understands the risks, late nights, and big dreams that come with building a brand. Sarah specializes in simplifying complex intellectual property issues so founders can confidently safeguard what they've worked so hard to create. She believes protecting your brand is securing your legacy.

Rising Brand Legal: https://www.risingbrandlegal.com/

Sarah on LinkedIn: https://www.linkedin.com/in/trademark-lawyer-sarahg/

FB: https://www.facebook.com/sarahdawnesq/

IG: https://www.instagram.com/thelawyersarah/

TikTok: https://www.tiktok.com/@thelawyersarah

Threads: https://www.threads.com/@thelawyersarah

Juliet Peters, founder of Framework Legal, brings a wealth of experience to

her legal career. She worked first as a television news journalist and later

transitioned into law. She earned her JD Cum Laude from ASU in 1998 and

began as a civil litigator specializing in complex commercial disputes. Juliet

has also served as Division Chief Counsel for the Child and Family Protection

Division of the Attorney General's Office, overseeing a team of 380 lawyers

and staff statewide. In her role as Vice President and In-House Counsel for a

large Phoenix ice cream franchisor, she collaborated closely with various

business departments, including Human Relations, Real Estate, and Marketing,

while advising C-suite executives on crisis management and strategic

initiatives. Her diverse background gives her a unique perspective on the day-

to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

When innovation meets intention, business becomes something far more powerful.

In this episode of Her Table, Her Rules, Juliet Peters connects with Heather Locke, Founder & CEO of Hammersmith Support, a web and marketing company navigating the fast-changing digital world. Heather opens up about launching her company with a newborn, scaling through bold decisions, and redefining what it means to lead with clarity and creativity.

From hiring her first team member to managing hundreds of websites, Heather shares how she transformed client requests into scalable service models and now integrates AI automations to stay ahead. She walks us through the realities of growth, the hurdles of capacity planning, and the mindset shifts that helped her embrace uncertainty and move forward with confidence.

Tune in to the full episode of Leading a Digital Company in the AI Era.

Heather Locke is the Founder and CEO of Hammersmith Support, a woman-owned web development agency dedicated to helping businesses show up online with clarity, confidence, and impact. With over 20 years of experience, she specializes in building high-performing WordPress websites that reflect a brand's true identity and support long-term growth through maintenance, SEO, and dependable hosting. Heather leads a tight-knit team that prioritizes real connection—listening, understanding, and translating tech into simple, empowering guidance for clients nationwide. Her commitment to service extends beyond business through mentorship, nonprofit support, and community involvement.

LI: https://www.linkedin.com/in/heatherlockeaz/

Hammersmith Support: https://hammersmithsupport.com/

LI: https://www.linkedin.com/company/hammersmithsupport/

IG: https://www.instagram.com/hammersmithsupport/

FB: https://www.facebook.com/hammersmithsupport

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

True visibility starts with a brand that reflects your purpose and feels like home.

In this episode of Her Table, Her Rules, Juliet Peters sits with Caitlin Penny, founder of Copper Theory Creative, who started her own creative agency at just 23. Caitlin breaks down how branding is so much more than a logo. It's a full experience, one that reflects your purpose, values, and voice.

From bootstrapping her business with zero financial training to growing a purpose-driven design studio with a powerful all-women team, Caitlin gets real about what it takes to build a profitable brand that makes an impact. She challenges the idea that visibility has to mean "twirling on camera," and offers a refreshing take on showing up in ways that feel right for you.

Your brand is your superpower and you're already enough to lead with it.

Watch the full episode of Branding That Empowers Women to Be Seen.

Caitlin Penny is the founder of Copper Theory Creative, a bold branding agency dedicated to helping women-led businesses be unmistakably seen. As a brand strategist and creative visionary, she crafts unapologetic brands that spark connection, loyalty, and confidence. Caitlin specializes in turning real estate professionals, financial experts, wellness brands, and community-driven organizations into unforgettable market leaders. Her work bridges in‑person presence with online identity, ensuring women show up clearly and powerfully in every space they occupy.

Website: https://coppertheorycreative.com/

LinkedIn: https://www.linkedin.com/in/caitlinpenny/

FB: https://www.facebook.com/CopperTheoryCreative

IG: https://www.instagram.com/coppertheorycreative/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal