Helen Tudor on Honest Marketing, Effortlessly Attracting New Clients, and LinkedIn Growth - Ep 107Podcast host James welcomes entrepreneur Helen Tudor (https://helentudor.online/), whose free five-day LinkedIn challenge helped him land a client after redundancy just before COVID. Helen shares her path from grey-hat SEO link building at a Manchester start-up to running a successful digital agency, then closing it after burnout, cashflow shocks, and realizing she disliked agency life and people management. She explains how candid honesty helped her win clients, how she shifted into scalable online education, and how she built a large paid community, earning over £3 million and becoming known as “the LinkedIn woman,” before feeling unfulfilled and seeking a “second mountain.” Helen advocates simple, non-spammy growth: add the right people, engage publicly, post content, and sell clearly, plus a “who do you know who” referral strategy. She now focuses on expert identity, ideal client clarity, and putting the “soul” back into business.00:00 Honesty Over Tactics00:19 Why Helen Is Here02:41 A Pub Meetup Story03:48 Early SEO Startup Days07:14 Single Mum LinkedIn Breakthrough08:52 Selling With Radical Honesty11:57 Agency Success And Burnout13:25 Closing The Agency Chapter19:06 Training And FIFO Offers22:03 Gold Rush To Second Mountain29:16 Post Lockdown Cashflow Reality31:51 No More Lazy Outreach34:48 Scaling LinkedIn Growth Agency35:33 Marketing Basics Never Change36:33 Why Skip Personal DMs40:01 Me First Business Mindset42:46 Pick Channels You Enjoy44:23 Who Do You Know Launch49:33 Advice To Younger Self51:54 AI Podcast And Opportunity56:41 Let Kids Choose Their Path01:00:22 Future Plans And The Book01:04:55 Flow State Content Strategy01:08:48 TV Appearance And Wrap UpThe Episode was recorded by Recognise Media: https://recognisemedia.com/⁠ for ⁠Manchester SEO⁠

The episode was sponsored by: Brownies were Supplied by Bele Brownies: https://www.belebrownies.com/ ⁠⁠⁠