Heidi Rojas has spent her career giving her gift away — writing the songs that made other people stars. Two UK number one hits. Collaborations with Pitbull, Kelly Rowland, Natasha Bedingfield, New Kids on the Block. Music on Pitch Perfect 3, Glee, American Idol, and Good Morning America. And for a long time, she stayed behind the curtain — because that's where the work was. This week, she steps into the spotlight on Behind The Work.Heidi is a platinum-selling, number one hit songwriter, solo artist, vocal and performance coach, published author, co-founder of an artist development company, and the founder of Madre Creator Collective — a community built to prove that motherhood and creative fulfillment don't just coexist, they deepen each other.

She is a proud first-generation Latina, raised in Chicago by a Cuban father and a Guatemalan mother, who wrote her first song at eight years old and has never stopped.In this conversation, we get into what it actually feels like to be the architect behind someone else's number one — and what finally made her say it was time to tell her own story. We talk about the nearly ten years of therapy and healing that shaped her solo music, what it means to write from the most vulnerable corners of your heart, and why sharing that publicly takes a different kind of courage than anything she'd done before.We also get into motherhood — what it looks like to be deeply present for two toddlers while building a creative life that refuses to shrink. We talk about the bilingual children's book she wrote with Con Todo Press, born from her song about reconnecting with her heritage and her ancestors. We talk about the most common block she sees in talented artists — and how she helps them break through it.

And we talk about what it means to carry the weight of first-generation expectations while still insisting on becoming fully yourself.This episode is for you if:- You've spent years showing up brilliantly for other people's dreams and you're starting to wonder when it's your turn.- You're a creative who has put your artistry on the back burner — for your career, your family, or just because life got loud.- You're a first-generation Latina navigating the tension between who your family needs you to be and who you actually are.- You're a mother who doesn't want to choose between being present and being ambitious — and needs proof that you don't have to.- You're in a season of healing and you want to hear from someone who turned that process into art.- You need a reminder that it is never too late, and never too early, to tell your own story.

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About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.