Ben sits down with two of the wisest voices in his life, his dad Willie Hendrix and his business partner Wade Lombard, for a rich and honest conversation about the difference between cultural wisdom and biblical wisdom. What unfolds is a rare three-way dialogue about discernment, humility, decision making, surrender, success, and why timeless truth often looks upside-down compared to modern logic.

Willie shares lessons from forty-plus years of marriage, fatherhood, and running his own business, while Wade dives into the routines and habits that anchor him in godly wisdom. Ben opens up about how his dad’s guidance shaped his approach to business, leadership, and parenting.

This episode is full of insight, humor, and depth. If you have ever wondered how to make better decisions, how to align your heart with your calling, or how to tell the difference between real wisdom and counterfeit wisdom, you’ll find a lot to take with you.

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Ben and Wade take a deep dive into the obsessions that make a business stronger and the ones that quietly sabotage progress. This episode opens with the viral Halloween moment that lit up the internet and then shifts into a raw conversation about the real things small business owners should obsess over, including speed to lead, simplicity, margins, team health, reporting, and continuous learning. They also break down the traps of perfection, control, and vanity metrics, along with the personal obsession that guides every decision they make. It is a practical and honest look at how to build a healthier company and a healthier life.

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In this episode of The Big Small Business Podcast, hosts Ben Hendrix and Wade Lombard dive into the power of culture—what it looks like when a leader becomes obsessed with it, and how that obsession transforms an organization.

Fresh off a trip to Miami, Wade shares how visiting VU Church and meeting Pastor Rich Wilkerson Jr. reignited his passion for intentional leadership. From the way their team celebrates small wins to their obsession with excellence, Ben and Wade unpack how the same principles can elevate any business.

They explore:

🔥 The difference between control and culture

💡 Why excellence requires confrontation

💪 How great leaders model servant leadership

⚡ The power of energy and momentum in shaping a thriving team

If you’re a business owner, leader, or entrepreneur who wants to build a culture worth obsessing over, this episode will leave you fired up and focused.

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