Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.

Learn more about Oliver

· LinkedIn

· EO IPSO Communications

· Website

Books

· MessageMachine

· Unignorable

· Speak like a CEO

Topics

· The three myths of communications

· Oliver’s journey: from corporate to entrepreneurship

· The lure of the “Spin Doctors”

· The 5 pillars of great communications

· Connecting personal stories to a company’s mission

· The world of EasyJet

· Crisis communications

· The role of the brand in cultural issues

· The one insight in life

· What is a healthy brand

Connect with Howie

LinkedIn

How I can Help You

1. Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Stephen Houraghan is the founder of Brand Master Academy and host of the Brand Master podcast. He started his journey as a stockbroker and now trains creatives on brand strategy.

Learn more about Stephen:

Brand Master Academy
Instagram
LinkedIn
YouTube

Lessons:

• Transition to design and journey
• Organic growth in brand strategy
• Navigating career transitions
• Embracing change in the market
• Value of education in strategy
• Building an audience through content
• Personal connections for brand expansion
• Podcasting and industry trends
• A devastating client story

Connect with Howie:

LinkedIn

How I can Help You

1. Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching

Jacob Cass is the founder of JUST Creative and the co-host of the JUST Branding podcast. He is a prolific strategic brand identity designer, working with notable brands like the city of San Francisco, Jerry Seinfeld’s Comedians in Cars Getting Coffee and Nintendo. Jacob is based in Sydney, Australia.

Matt Davies is a brand and culture consultant and advisor to CEOs and leaders. He is the other co-host of the JUST Branding podcast. Matt is a certified brand specialist & strategist as well as an award winning executive advisor in the UK.

Learn more about Jacob

· LinkedIn

· Website

Learn more about Matt

· LinkedIn

· Website

Lessons

· Taking a chance on brand strategy

· From “enemies” to co-hosts

· Learnings from the JUST Branding podcast

· Evolving trends in branding

· Blowing your own trumpet

· What it takes to build a strong brand

· Differentiation vs. distinctiveness

· The debate on purpose driven branding

· The importance of genuine relationships

· Designing your work around an ideal life

· The power of collaboration

· A real confession about workshops

· The opportunity in Healthcare brands

Episode website URL:

https://www.healthybrandconsulting.com/podcast/jacobandmatt-ep30

Connect with Howie:

LinkedIn

How I can Help You

1. Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters
2. Download free brand strategy guides
3. 1:1 Personal brand coaching