Welcome to HeadHunters NW Podcast!

I'm Shaylene Keiner, founder, business owner, and highly sought after specialized consultant with the connections and influence you need in the highly regulated industries all focused on building America's future as the world leader.

As the secret weapon for my clients, I identify, recruit, and secure the most in-demand, unreachable talent they need to accomplish their goals.

I work for some of the most coveted companies in the industries I represent. There is a saying in my line of work, "you are either friend or food," there is no in between. You want the power of my connections working for you behind the scenes if you want to finish first!

Join me as I sit down with top executives and industry leaders to dive deep behind the veil of highly regulated industries and the people who accomplish the goals that make our industry great!

Together, we explore the latest trends, innovations, and the inspiring stories behind the people who drive this dynamic industry forward. Our conversations go beyond the surface to uncover the fascinating insights that shape these vital sectors focused on building America's future as the world leader, while breaking down misconceptions and highlighting the rewarding career paths available.

Industries We Cover • Defense Manufacturing & Technology • Munitions Industries • Aerospace & Space Sectors • Intelligence & Cybersecurity Solutions • Artificial Intelligence Applications • Hardware & Software Development

Subscribe now and become part of our community exploring the fascinating stories and career opportunities in these dynamic industries!

In this "Fake Recruiter Podcast" episode of HeadHunters NW, Shaylene speaks with Mike Petronella, a retired law enforcement professional and sales leader, about sophisticated job seeker scams that surged after he marked "open to work" on LinkedIn. Mike describes receiving highly realistic emails about a VP of Sales role at Zev Technologies—complete with role details—before scammers pressured him to pay for tiered resume/CV rewrites, using red flags like Gmail addresses and urgency.

Shaylene is also joined by Aaron Hutsell, a computer science professional who created GhostJob, a Chrome extension for LinkedIn that scans job posts and provides a trust score and evidence (e.g., real application paths, matching official company sources, generic "word salad," contradictions, repost context). Aaron emphasized independent verification and that any request to pay fees is a major warning sign.

FIND OUR GUESTS

Michael Petronella

LinkedIn: https://www.linkedin.com/in/michael-petronella-698866151/

Aaron Hutsell

LinkedIn: https://www.linkedin.com/in/ahut/

GhostJob and Hatched Pixel (Aaron Hutsell)

Hatched Pixel https://hatchedpixel.com

GhostJob: https://www.jobghost.io/

Chrome extension: https://chromewebstore.google.com/detail/ghostjob-ghost-job-detect/clbbopifmidceplphamfdfapgacgbhnd

How the GhostJob Trust Meter works: https://www.jobghost.io/how-trust-score-works

What is a ghost job?: https://www.jobghost.io/what-is-a-ghost-job

Contact: aaron@hatchedpixel.com

FIND US:

On the web: https://www.headhuntersnw.com/

Facebook: https://www.facebook.com/HeadHuntersNW/

Instagram: https://www.instagram.com/headhuntersnw

Welcome to HeadHunters NW Podcast!

I'm Shaylene Keiner, founder, business owner, and highly sought after specialized consultant with the connections and influence you need in the highly regulated industries all focused on building America's future as the world leader.

As the secret weapon for my clients, I identify, recruit, and secure the most in-demand, unreachable talent they need to accomplish their goals.

I work for some of the most coveted companies in the industries I represent. There is a saying in my line of work, "you are either friend or food," there is no in between. You want the power of my connections working for you behind the scenes if you want to finish first!

Join me as I sit down with top executives and industry leaders to dive deep behind the veil of highly regulated industries and the people who accomplish the goals that make our industry great!

Together, we explore the latest trends, innovations, and the inspiring stories behind the people who drive this dynamic industry forward. Our conversations go beyond the surface to uncover the fascinating insights that shape these vital sectors focused on building America's future as the world leader, while breaking down misconceptions and highlighting the rewarding career paths available.

Industries We Cover • Defense Manufacturing & Technology • Munitions Industries • Aerospace & Space Sectors • Intelligence & Cybersecurity Solutions • Artificial Intelligence Applications • Hardware & Software Development

Subscribe now and become part of our community exploring the fascinating stories and career opportunities in these dynamic industries!

In this HeadHunters NW podcast, Shaylene interviews Ibrahim Pataudi, co-founder and chief revenue officer of Armanet, a modern advertising platform built specifically for the firearms industry after Google, Meta, and other ad tech platforms restricted "dangerous goods" advertising.

Ibrahim explains how brands have been forced into a 2005-style media playbook with limited targeting and measurement, and how Armanet provides programmatic ads across 100+ firearms/outdoor sites, email options, and a creator marketplace with escrowed payments. He details Armanet's measurement capabilities, including anonymized Armanet IDs, conversion tracking, and incrementality testing via randomized holdouts to show true lift and ROI.

The discussion includes case studies, Armanet's 90% retention, industry growth implications, and industry events they attend. This episode should be required listening for marketers in the firearms and shooting industry.

Armanet Website: https://armanet.ai/

LinkedIn: https://www.linkedin.com/company/armanet-adtech/

Twitter: https://x.com/ArmanetAds

YouTube: https://www.youtube.com/@ArmanetAds

Reach out to Ibrahim: ibrahim@armanet.ai

FIND US:

On the web: https://www.headhuntersnw.com/

Facebook: https://www.facebook.com/HeadHuntersNW/

Instagram: https://www.instagram.com/headhuntersnw

Welcome to HeadHunters NW Podcast!

I'm Shaylene Keiner, founder, business owner, and highly sought after specialized consultant with the connections and influence you need in the highly regulated industries all focused on building America's future as the world leader.

As the secret weapon for my clients, I identify, recruit, and secure the most in-demand, unreachable talent they need to accomplish their goals.

I work for some of the most coveted companies in the industries I represent. There is a saying in my line of work, "you are either friend or food," there is no in between. You want the power of my connections working for you behind the scenes if you want to finish first!

Join me as I sit down with top executives and industry leaders to dive deep behind the veil of highly regulated industries and the people who accomplish the goals that make our industry great!

Together, we explore the latest trends, innovations, and the inspiring stories behind the people who drive this dynamic industry forward. Our conversations go beyond the surface to uncover the fascinating insights that shape these vital sectors focused on building America's future as the world leader, while breaking down misconceptions and highlighting the rewarding career paths available.

Industries We Cover • Defense Manufacturing & Technology • Munitions Industries • Aerospace & Space Sectors • Intelligence & Cybersecurity Solutions • Artificial Intelligence Applications • Hardware & Software Development

Subscribe now and become part of our community exploring the fascinating stories and career opportunities in these dynamic industries!

In part two of the HeadHunters NW Podcast with Trent Marsh, the conversation covers how millennial leadership and shifting workplace expectations—remote work, commute tolerance, benefits, and a desire to understand "why"—are changing hiring, management, and brand marketing.

Shaylene and Trent discuss the reduced stigma around job changes, the need for employees to have agency, and how fear of failure can lead to ineffective marketing; effective brands must serve both current and future customers while allowing teams to test and learn.

Trent argues good marketing is omnidirectional, not just print or social media, citing Gun Talk as a model for multi-channel evolution. They also examine AI as a force multiplier for tasks and logic-checking rather than a replacement for human storytelling, relationships, and industry knowledge, noting growing challenges getting brands to support media with timely, informed communication.

Check out the latest article by Trent Marsh:

The New Old Guard in the Firearms Industry | Hunting Retailer

Riton Optics

Website: https://ritonoptics.com/

LinkedIn: https://www.linkedin.com/company/riton-optics/

YouTube: https://www.youtube.com/@RitonOptics

Facebook: https://www.facebook.com/ritonusa

Instagram: https://www.instagram.com/ritonoptics/

Trent Marsh

LinkedIn: https://www.linkedin.com/in/trent-marsh-40217956/

Facebook: https://www.facebook.com/tmarsh83

Instagram: https://www.instagram.com/tmarsh8364/

FIND US:

On the web: https://www.headhuntersnw.com/

Facebook: https://www.facebook.com/HeadHuntersNW/

Instagram: https://www.instagram.com/headhuntersnw