『He Scaled a Company From $7M to $60M by Acquisition | Alex Prokofjev』のカバーアート

He Scaled a Company From $7M to $60M by Acquisition | Alex Prokofjev

He Scaled a Company From $7M to $60M by Acquisition | Alex Prokofjev

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🚨 Most people think a roll-up is just financial engineering — buy at 5x, sell at 10x, pocket the spread. Alex Prokofjev has done it at scale. He says the numbers are the easy part.

In this episode of La Reprise, Alex Prokofjev — former investment banker, the CFO who scaled Threecolts from $7M to $60M, and founder of RollUp Europe — breaks down how roll-ups actually get built in Europe.

We got into:
→ The 3 structures — sell to private equity, compound like a holdco, or go VC-backed — and how to pick yours
→ Why the first question is never "what structure?" but "am I an allocator or an operator?"
→ The real numbers: entry multiples, how many targets you need, the EBITDA threshold that re-rates a platform
→ Why cross-sell almost never works, and how central costs quietly sink small roll-ups
→ The perfect deal — and why you're buying founders, not companies

🎯 KEY TAKEAWAYS
→ "You're not buying companies, you're buying founders." Every deal starts with the seller's dream.
→ A business that looks bad usually isn't badly run — some industries are just bad, and no roll-up (or AI) will fix that.
→ "Entrepreneurship through acquisition is freedom." Now's the time to go buy your business.

📌 CHAPTERS
00:00 Introduction
00:45 From investment banking to buying software companies
02:57 Why you separate CFO and Head of M&A
04:50 Scaling Threecolts: $7M to $60M, ~20 deals, $100M in debt
06:04 Quitting a safe career to build a media business
07:22 RollUp Europe today: newsletter, 15 conferences, bootcamp
07:57 The 3 forces fueling roll-ups: talent, capital, community
11:30 Why now: the generational wave behind "La Reprise"
12:51 One company vs a roll-up: the unit economics
13:23 Allocator or operator? + Structure 1: exit to private equity
14:51 Structure 2: the holdco compounders
16:24 Structure 3: VC-backed roll-ups
18:34 What AI changes about a good vs risky business
19:17 Why the "doomed" software businesses are the real edge
20:46 How the Rollup Bootcamp was born
24:30 A new self-service course
25:39 Théau's story: operator vs dealmaker
28:23 Start with your motivation, not the structure
30:53 How much control do you actually want?
32:26 Validating a thesis: holdco vs buy-and-build
34:17 How many targets you really need
34:56 The chicken-and-egg: buying with no money
36:22 You're not buying companies, you're buying founders
39:38 The right target size (and the tiny-company trap)
41:47 Why cross-sell and central teams fail
42:33 The perfect deal: the founder who wants to go big
44:17 It starts with one question: "what's your dream?"
44:59 How to actually finance the deal
46:17 Step zero: knowing these investors exist
49:31 A good price: the multiples that matter
51:04 Brokers and price discovery
52:42 From 5x to 10x: turning a business into infrastructure
55:16 Integrated vs "patchwork" roll-ups
57:45 Alex's final word: ETA is freedom

☑️ OUR GUEST
👤 Alex Prokofjev ► https://www.linkedin.com/in/aleksejsprokofjevs
📎 RollUp Europe ► https://rollupeurope.com/

☑️ FOLLOW ME
👤 Théau RAVIER ► https://www.linkedin.com/in/theauravier/

☑️ IMPORTANT
This video isn't sponsored.

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2️⃣ Like the video

Thanks 🎉

☑️ KEYWORDS
roll-up, buy and build, entrepreneurship through acquisition, ETA, search fund, holdco, private equity, SaaS acquisition, M&A, serial acquirer, RollUp Europe, Alex Prokofjev, La Reprise, Théau Ravier, rachat d'entreprise, LBO, reprise d'entreprise, build-up, PME...

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