He Scaled a Company From $7M to $60M by Acquisition | Alex Prokofjev
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In this episode of La Reprise, Alex Prokofjev — former investment banker, the CFO who scaled Threecolts from $7M to $60M, and founder of RollUp Europe — breaks down how roll-ups actually get built in Europe.
We got into:
→ The 3 structures — sell to private equity, compound like a holdco, or go VC-backed — and how to pick yours
→ Why the first question is never "what structure?" but "am I an allocator or an operator?"
→ The real numbers: entry multiples, how many targets you need, the EBITDA threshold that re-rates a platform
→ Why cross-sell almost never works, and how central costs quietly sink small roll-ups
→ The perfect deal — and why you're buying founders, not companies
🎯 KEY TAKEAWAYS
→ "You're not buying companies, you're buying founders." Every deal starts with the seller's dream.
→ A business that looks bad usually isn't badly run — some industries are just bad, and no roll-up (or AI) will fix that.
→ "Entrepreneurship through acquisition is freedom." Now's the time to go buy your business.
📌 CHAPTERS
00:00 Introduction
00:45 From investment banking to buying software companies
02:57 Why you separate CFO and Head of M&A
04:50 Scaling Threecolts: $7M to $60M, ~20 deals, $100M in debt
06:04 Quitting a safe career to build a media business
07:22 RollUp Europe today: newsletter, 15 conferences, bootcamp
07:57 The 3 forces fueling roll-ups: talent, capital, community
11:30 Why now: the generational wave behind "La Reprise"
12:51 One company vs a roll-up: the unit economics
13:23 Allocator or operator? + Structure 1: exit to private equity
14:51 Structure 2: the holdco compounders
16:24 Structure 3: VC-backed roll-ups
18:34 What AI changes about a good vs risky business
19:17 Why the "doomed" software businesses are the real edge
20:46 How the Rollup Bootcamp was born
24:30 A new self-service course
25:39 Théau's story: operator vs dealmaker
28:23 Start with your motivation, not the structure
30:53 How much control do you actually want?
32:26 Validating a thesis: holdco vs buy-and-build
34:17 How many targets you really need
34:56 The chicken-and-egg: buying with no money
36:22 You're not buying companies, you're buying founders
39:38 The right target size (and the tiny-company trap)
41:47 Why cross-sell and central teams fail
42:33 The perfect deal: the founder who wants to go big
44:17 It starts with one question: "what's your dream?"
44:59 How to actually finance the deal
46:17 Step zero: knowing these investors exist
49:31 A good price: the multiples that matter
51:04 Brokers and price discovery
52:42 From 5x to 10x: turning a business into infrastructure
55:16 Integrated vs "patchwork" roll-ups
57:45 Alex's final word: ETA is freedom
☑️ OUR GUEST
👤 Alex Prokofjev ► https://www.linkedin.com/in/aleksejsprokofjevs
📎 RollUp Europe ► https://rollupeurope.com/
☑️ FOLLOW ME
👤 Théau RAVIER ► https://www.linkedin.com/in/theauravier/
☑️ IMPORTANT
This video isn't sponsored.
If it was useful 🙏
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Thanks 🎉
☑️ KEYWORDS
roll-up, buy and build, entrepreneurship through acquisition, ETA, search fund, holdco, private equity, SaaS acquisition, M&A, serial acquirer, RollUp Europe, Alex Prokofjev, La Reprise, Théau Ravier, rachat d'entreprise, LBO, reprise d'entreprise, build-up, PME...
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