He Hit Rock Bottom. Then He Found Jiu-Jitsu and Built a 50K-Follower Brand.
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He Hit Rock Bottom. Then He Found Jiu-Jitsu and Built a 50K-Follower Brand.
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Marcos Duarte found jiu-jitsu by accident: broke, high, and driving home from a job interview, he spotted a martial arts school from the van window, memorized the phone number, and showed up two days later still wearing the look of the night before. He went on to become a 4x No-Gi Pan Am champion and the head instructor who mentored a teenage Abe Awad into the man who'd eventually buy the school they both trained at, after the retiring owner offered Marcos the sale first and Marcos turned it down in Abe's favor.
Abe and Marcos talk about building "Show the Art," a BJJ highlight-clip page that hit 45K-plus followers years before Instagram jiu-jitsu content was common, why Subforce runs BJJ, Muay Thai, and Judo under one roof as much for the business logic as the love of the arts, and the "new town" roadmap Abe uses to keep first-time students from feeling lost on the mat.