He Forced Himself to Get Addicted to Coffee for 30 Days — Here’s What Happened
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He Forced Himself to Get Addicted to Coffee for 30 Days — Here’s What Happened
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What if one of the most normalized substances in daily life is quietly rewiring your brain's stress response, and you've never once questioned it?
Jeff sits down with Norbert Heuser, management consultant and alternative medicine advocate, to explore the mechanics of addiction beyond the obvious. Drawing on 45 years of research and his own deliberate experiment with caffeine dependency, Norbert introduces a framework that reframes addiction entirely, not as weakness, but as a pattern that can be recognized, understood, and interrupted.
The conversation moves from the nervous system to self-respect, revealing how chronic stress and everyday cravings quietly erode the sense of agency we rarely realize we've lost.
Awareness is where reclaiming your life begins. This episode gives you the language to start.
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